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2017’s Most Creative Marketing Campaigns

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At Tribu, we’re all about building tribes. Tribes filled with people who are crazy passionate about your brand. We don’t focus on the size of your tribe, but instead the heart of them. We work to create innovative ways you can serve your tribe the content that will bring them to their feet screaming for more.

As we wave goodbye to 2017 we tip our hats to the major brands who have done just that, but on a national scale. There’s so much to learn from these successes. Lessons we will use as inspiration in 2018 as we work to revolutionize your tribe’s world.

  1. Heineken | Social Issues

2017 was quite the year for human understanding. Heineken did a truly beautiful job at becoming a natural part of the conversation. By pairing two unsuspecting, opposite strangers together in a situation, Heineken showed the value in getting to know each other. What started as simple team bonding activities ended with an open invitation to discuss their differences over a beer. Viewers were happy to find that every pairs decides to sit and talk.


2. Deadpool | Total Takeover

Deadpool deserves a loud round of applause because they managed to re-engage fans and delight new fans with a total deadpool takeover. This idea may have sounded crazy on the drawing board to some, but its genius was that it spot on to Deadpool’s personality. Fans found in him parody medical commercials, website takeovers and outlandish live streams. All in all, Deadpools tribe was treated to energetic, classic Deadpool material long before the movie was released. By the time the film was out, they were knocking on the theater doors for more.


3. Spotify | Data Driven Campaign

Spotify has made the list because they combined a powerful marketing tool with audience data to drive an honest and totally fun campaign. Spotify created a series of ads that called out the outrageous and funny playlists their fans were creating, including ‘Play this at my funeral’. User data is available, but being able to identify the data that matched the playfulness of the brand is what made this is a successful campaign.


Honorable mentions you should watch and enjoy:

4. McDonald’s | Just Search It


5. Nike | #Breaking2


May 2018 be the year you ignite your tribe’s world. Need help? Of course, we’d love to!

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

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