, , , , , , , , , , , , , , , ,

3 Social Media Campaigns That Will Sparks Ideas For Your Own

With the amount of growing competition on social media, brands can find it hard to stand out from the crowd and gain online attention and…

san antonio social media agency

With the amount of growing competition on social media, brands can find it hard to stand out from the crowd and gain online attention and traction. With a feed jam-packed with ads, it’s important to get creative and come up with campaigns that are memorable and innovative. In this blog, we’ll explore 3 recognized and successful campaigns that hit global recognition to help inspire your own viral marketing strategy.

1. The Starbucks Unicorn Frappuccino

Starbucks is known for simply not just sticking to typical coffee flavors. With every limited, novelty flavors, it requires a social media campaign strategy. The Starbucks Unicorn Frappuccino is a perfect example of Starbucks tapping into a new audience segment and step outside of their brand to allow rainbow, glitter, and unicorns to take-over.

san antonio digital marketing agency

Photo Credit: S. (2017, April 19). Unicorn Frappuccino. Retrieved June 17, 2020, from https://www.instagram.com/p/BTEWcNHjACU/

2. Casper’s Sleep Channel Playlist

Although some digital marketers don’t often bring platforms like Spotify into their strategy, it’s a great way to break into an untapped channel and make it your own. For instance, Casper, the sleep mattress company create a “Casper’s Sleep Channel” on Spotify that featured relaxing tunes to further provide a good night’s rest to their customers. It was also a great way for other potential customers (those struggling with their sleep) to go looking for a good night’s sleep and to stumble upon this playlist. 

advertising agency san antonio

Photo credit: C. (n.d.). Casper Sleep Channel – Casper. Retrieved June 17, 2020, from https://open.spotify.com/show/5nShsBEvct4siTZABS5Ke8

3. Dove’s #SpeakBeautiful Campaign

Dove is all about making people feel beautiful and confident. So they partnered with Twitter to create a technology that will recognize tweets full of self-hate and automatically respond with words on encouragement and love to create a more accepting and positive platform for all.

Video Credit: D. (2016, March 11). The Dove #SpeakBeautiful Effect | See the impact of your words online [Video file]. Retrieved June 17, 2020, from https://youtu.be/_NjBJjfuVFo

Being strategic and creative with how you use social media can create a huge advantage with winning market share.

Speak with one of our digital marketing experts to get started on claiming your piece of the social media space.

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

Read About

Let’s Be Friends?

Tribe up your inbox and keep up with Tribu

More to Consider

Liquid Death Ad's Slogan "Murder Your Thirst"
Liquid Death is Murdering Thirst, One Campaign at a Time
Podcasts for Content Marketing
5 Content Marketing Strategies for 2023
Meta Applications on a Phone Screen
Meta Ad Platform and Why it Might be Right for Your Company and Brand.

Meet the People

We work because we are passionate, and we thrive because of our collective experience. We’re fresh, hungry, humble and smart.


Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

See the work

Texas Margarita Factory
Centro San Antonio
Manzanilla Sophia
Ballet San Antonio

Join The Tribe