Every business needs conversions, whether it be form submissions or purchases. If you are wondering why you aren’t seeing any action on your site or you aren’t ranking high on google rankings here are 4 reasons why.
- You Aren’t Updating
We recommend updating your site every 6 months for optimization, page performance and keeping content relevant. As your business grows so should your site. Are you offering new services? Are you taking away a program? You can ensure quality conversions by keeping your site up to date. No one will want to interact with you if your site seems dated or inaccurate.
- You Don’t Have Stellar CTA’s
It can be extremely difficult for a reader who goes to a site, feel interested but not have a clear point of contact. Your reader should know exactly how to get ahold of you and that’s where your CTA’s come into play! Your site should also have a clear goal. It may be collecting email addresses, getting on the phone with you, or purchasing products. Your call to actions should lead your reader to whatever the main goal of your site is. A CTA action can link to another page or to an outside link. Be strategic and help your reader navigate seamlessly through your site.
- You Don’t Have A Blog
Blogs are an awesome way to help build your SEO. You can link to other pages on your site or other blog posts. You can inject keywords and add thumbnail images, titles, captions, and categories all to ensure your site is getting action. Once you have your amazing blog post written, post them on your social media channels. The more you share, the more you will grow.
- Your Copy Needs Improvement
Your copy is the most important thing on your site. The copy is what convinces readers to convert on your site. If your content is repetitive, unengaging, and oversaturated readers will get turned off and leave. When writing copy think about who is your business targeting and does your copy speak to them? Keep your copy short yet still gets the message across. Last but not least give your copy personality and keep it engaging!
Feel like updating your site is too big of a challenge to tackle by yourself? Let us help you, we love creating stellar sites with creative strategy and design!