If you’re not investing time and resources into your email marketing strategy in 2019, you’re missing out on an opportunity to stay at the top of consumer’s minds. Thanks to the smartphone, people are checking their inboxes more than ever before.
The beauty of email marketing is that there is no middle man trying to limit the conversation you have with your consumers. For example, with social media marketing, algorithms and advertising budgets can create limitations. Our founder and CEO, Sara Helmy, always says “Your Facebook likes belong to Facebook, your Twitter followers belong to Twitter, but your email list belongs to you.”
With email marketing, you can have direct communications with your subscribers, all you have to do is keep them engaged by staying on top of (or even better, ahead of) the trends. Here are 5 tips for stepping up your email marketing game in 2019.
- Use GIFs and Animations
GIFs and animations can help your emails stand out from the competition. If a recipient decides to open your email, you only have a few seconds to grab their attention and make them take action, and what better way to do this than a short, easy-to-view GIF.
- Grow Your Email List With Rewards or Exclusive Offers
So, you want consumers to give up their personal data (name, email address, etc)? You should offer them something in return. If you’re an E-commerce company, send them a discount code in the automated welcome email. B2B? send them a free eBook.
- Optimize For Mobile
66% of emails are opened on mobile phones or tablets, so it’s important to make sure your emails are mobile optimized. The aim is to make sure the user doesn’t have to zoom in, scroll across or squint their eyes to be able to read the email. Give the recipient a button to click on that’s bold, bright and easy to see on thir mobile, and watch your click-through-rate increase.
- Create Automation Emails
Make your email marketing software do the work for you by creating automated workflows. An example of this is an introductory email that is triggered when a subscriber signs up to your list. This is your opportunity to show off your email marketing skills – make it visually appealing and provide some value, and they’re likely to continue engaging with your emails.
- Quality Over Quantity
Imagine if the same salesperson knocked on your door and tried to give you the same pitch every day, you would start to get annoyed and eventually take action. The same goes for emails. If you send frequent emails about the same thing, it will start to get annoying. People know where the ‘unsubscribe’ button is, and they’re not afraid to click it. Choose quality over quantity and make sure each email has some kind of unique value.
Are you interested in stepping up your email marketing game? Tribu can help! Give us a call.
