I found this to be a fairly sensible breakdown of how advertising & psychology collaborate to persuade consumers. It’s basic, but quite interesting and thoroughly explained. If you’ve got a spare 5 minutes give it a watch – consider it your daily dose of new lessons learned! Enjoy.
Psychology & Advertising

Sara Helmy
Tribe Chief, or in more formal terms, the CEO. Member of the Forbes Agency Council. 2015 Young Alumna of The Year, TAMUCC. 2015 40-Under-40 List, SABJ. 2015 Entrepreneurial Spirit Award, NAWBO. 2016 Top Tech-Prenuer Finalist, SABJ. Somewhat pleasant wife. Takes too much vacation. Says "Work Hard. Stay Humble" so often it's borderline annoying.