Day In The Life Of A Tribu Marketing Intern

Hi – our names are Olivia, Audrey + Linh, and we currently intern at Tribu, a San Antonio marketing agency! Olivia works in the content marketing department, Audrey works in the sales department, and Linh works in the website design department.

We want to share our experience and all that we have learned during these past couple of months here at Tribu Creative – Our job responsibilities are all so different from one another, so hopefully, this will allow you to see the advertising agency from every angle. 

GOOD MORNING, MARKETING MONDAY!

Today is a Monday, and everyone will be working in the office – Our office is super casual + relaxed, so the team is allowed to wear anything that they feel expresses themself and their personality. 

Monday morning calls for a cup of Joe, so we usually make a coffee in the office kitchen, bring one from home, or order from the Starbucks down the street!

9:00AM TRIBU TRIBE MEETING

Every Monday is our L10 meeting – Our team is divided into separate groups that we like to call tribes, and we go over the following: Good news, review last week’s finished tasks and any updates on our quarterly goals,  partner updates, complete IDS (Identify, Discuss, Solve) + conclude the meeting!

10:30AM LET’S GET TO IT

By this time, all of us head back to our desks and tackle our projects/assignments! Depending on the week and what our team needs help with, our day-to-day might look different from the previous week. 

Content Intern (Olivia): Write blogs + newsletters for business partners to help drive website traffic and build SEO

Sales Intern (Audrey): Monitor current running FB/linkedin ads 

Web Design Intern (Linh): Review clients’ brand guides and adapt design aesthetic to the client’s brand

1:00PM LET’S GRUB AD AGENCY INTERN STYLE

Lunchtime with the Tribe members! We’ll head down to the lounge area to eat together or head to the Pearl food hall for some yummy eats. This is a time to catch up with each other and other team members on how our day is going.

A Tribu Intern's Favorite Place To Eat

AFTERNOON HOUR AT THE SAN ANTONIO MARKETING AGENCY

Halfway through the day, we’ll generally stay in the lounge area for a change of scenery. Tribu is a two-story home located in Downtown San Antonio + converted into a creative marketing agency. 

With a few workspaces to choose from, this house provides you the option to be creative and cozy all in one!

The Tribu Sign A San Antonio Advertising Agency

Content Intern (Olivia): Build social media calendars for business partners and design copy/imagery for social media platforms 

Sales Intern (Audrey): Conduct research for Jason, the CFO – This includes texting services, call tracking, legalities for online marketing of CBD, keyword research for a multitude of industries + site audits for potential new partners

Web Design Intern (Linh): Design web pages + software and work on website corrections for clients 

3:00PM FINISH STRONG WITH OUR TRIBU TRIBE

Content Intern (Olivia): Conduct engagement and outreach on business partner social media platforms to increase organic followership

Sales Intern (Audrey): Head to an off-site sales meeting and take notes for the team

Web Design Intern (Linh): Touch base with Marian, the Visual Department Manager, and get approvals on design work + start to build the website on WordPress

5:00PM END OF DAY

Time to wrap up! We’ll usually meet up with the other interns from the Students + Startups program at a happy hour event they are hosting or go to happy hour with the other team members – Some of our favorite spots include:

  • Elsewhere Garden Bar + Kitchen
  • Cherrity Bar
  • The Pearl 
  • Burleson Beer Garden 
  • Halcyon Coffee + Bar + Lounge

Intern's Favorite Happy Hour Spots

Our internship at Tribu Advertising Agency has been fun + full of unique experiences within the San Antonio marketing industry – Not only have all of us become great friends + colleagues, but we have also gained so much insight into our desired field!

We hope you enjoyed reading about our internship experience with Tribu Creative, and if you know of any college students/grads who could benefit from this blog, go ahead and share it with them.

Happy Summer!

Venari Brand Campaign

After years of selling ranch coolers to Texas hunters and southern legends, ARI realized it was time to create a brand & products customized for the hunter at heart.

How Instagram Revolutionized And Popularized Skateboarding Into A Thriving Industry

Skateboarding Before Instagram

Before Instagram, skateboarding was a challenging sport to gain exposure in. You either had to acquire a recognized sponsorship to get a part in their video, create your own video part if you had a large enough fan base, or land a feature in a skateboarding magazine. The reach of skateboarding before Instagram was dismal compared to what it has now. To find skateboarding videos before, you would search for them via YouTube, magazine websites, or skate shops. So, if you weren’t avidly searching for skateboarding content, you more than likely wouldn’t see it. This created a tight niche community limiting exposure to new consumers, not because the community wanted to but because of the difficulty of posting skateboarding content freely with mass attention. 

Videographer Filming Skater Doing a Trick in an Empty Pool

Filming Skateboarding Content

When creating content for skateboarding, making a 10-minute video can take days, weeks, or months to get enough footage. Since performing a trick can take 5 seconds, it makes a 10-minute video a daunting task. One trick can take hours or days to get the perfect shot with the perfect landing. Combining this with the sparse availability of platforms for posting created a low frequency of content.

Beautiful Beach Sunset Views

How Instagram Changed Everything

Instagram changed everything, giving skateboarders a platform to post free bite-sized content that could be shared and promoted to millions of users in seconds. Now skaters can create their 60-second videos to post on the platform with the chance of gaining mass attention, no more sponsor requirements, no more magazine publication approvals, and no more video length requirements. Within seconds, you can type skateboarding into Instagram’s Discover tab and find thousands of new videos to binge on daily. Skateboarders can now control their destiny, using Instagram to gain exposure, land sponsorships, and promote their video parts. Instagram has provided exposure to the skateboarding industry that has also greatly popularized the sport. Skateboarding has become a trendy sport with mass attention due to this shift. Massively benefitting the industry by providing skateboard companies and magazines a platform to promote and sell their products to new potential customers. The abundance of user-generated content also provided these companies and magazines with a plethora of content created by their customers featuring their products. Today, Instagram is the go-to platform for skateboarding content and news.

Front Wheel Tail Whip Trick

How Instagram Has Aided Other Industries

Skateboarding hasn’t been the only industry revolutionized by Instagram, either. All extreme sports, such as BMX, snowboarding, surfing, motocross, etc., have been able to capitalize on the new bite-sized content format and reach. The reason is that it’s much easier for consumers to commit to a 60-second clip compared to a 10-minute video plus, with one tap of a button they can share the content with all of their friends. The shift in popularity is evident with extreme sports making their way into the Olympics as skateboarding has done. The exposure and content format Instagram has created can benefit any industry. Here at Tribu, we can help you tailor and build your brand on Instagram so you can benefit from the fruits of the platform as the skateboarding industry has.