, , , , , ,

Be a Revolutionary for the Sake of Marketing

subtractive advertisement of ballerina dancer

Earlier today I shared some of my favorite marketing wisdom with our Tribe at our weekly Explorer meeting. I think it’s worth sharing with everyone. Don’t take this for granted….these ideas/strategies/insights are nothing short of absolutely brilliant.

Here goes….

1] Think at the crossroads of disciplines to discover breakthrough ideas where different worlds collide.
2] Think differently about thinking differently – experiment (!)
3] Use intuition, imagination, inspiration, and ideation to think the unthinkable.
4] Create new alternatives and perspectives.
5] Use forward looking thinking to define and communicate a compelling vision as part of entrepreneurial leadership.
6] Develop a balance between science and art, logic and imagination, using “whole-brain thinking”.
7] Think holistically by approaching marketing as a system with various ecosystems.
8] Think in 4D – beyond the limitations of the three dimensions inside and outside the box.
9] Solve problems in novel ways using pictures as part of kaleidoscopic thinking.
10] Use the mind’s eye, myths, memories, mystery, and magic to think metaphorically (this is why I’ve included the National Jewish Health dance ad….it’s a metaphor that believe strongly communicates & positions the National Jewish Health name. Genius creativity!)
11] Think in reverse by reversing assumptions about cause and effect to remove obstacles.
12] Think “leapfrog” to develop creative leverage that overcomes inertia
13] Use unconventional wisdom to develop a whole new mindset that channels thinking and action
14] Be a revolutionary for the sake of marketing – embrace ambiguity, paradox, and uncertainty to learn adaptively by thinking with tenacity
CREDIT: Schindehutte, M., Morris, M. H., & Pitt, L. F. (2009). Rethinking marketing: the entrepreneurial imperative. Upper Saddle River, N.J.: Pearson Prentice Hall.
…and a BIG thanks to Dr. Byus, the amazing person who shared this insight with me.

Contact Us

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

Read About

Let’s Be Friends?

Tribe up your inbox and keep up with Tribu

More to Consider

friends laughing and engaged on social media on their phone
How to Use Storytelling in Social Media to Captivate Your Audience
KPI Creative Design Contemporary Art Collage Young Woman Employee Showing
Post-Pandemic Era: Advertisers’ Budgets Not Going Down, But More Concerns Arise About Their Effectiveness
Rave Exotics Logo System
Rave Exotics Logo

Meet the People

We work because we are passionate, and we thrive because of our collective experience. We’re fresh, hungry, humble and smart.

Services

Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

See the work

Texas Margarita Factory
Centro San Antonio
Manzanilla Sophia
Ballet San Antonio