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Beer > Baseball: How Bud Light won the World Series

Budlight Marketing photography, Tribu Research

If you followed the 2019 MLB World Series, chances are you saw this legendary moment:

Jeff Adams, a Washington Nationals fan, took a baseball to the chest during Game 5 of the World Series to save his two beers, which happened to be Bud Lights. The video went viral almost immediately. Fans were demanding that Adams receive free beer for life and 

Bud Light’s social team rose to the occasion. Bud Light quickly began to search for the fan, in hopes of rewarding him for his dedication to the beer.

Within a few hours of the incident, Bud Light identified and contacted Adams. He received an all-expenses paid trip to Houston for Games 6 and 7. Bud Light even managed to design a shirt for Adams to proudly sport at Minute Maid Park, which you can actually purchase online.

The red carpet treatment didn’t stop there – Bud Light released not one, but two commercials featuring Adams after the Nationals won their first-ever World Series on Wednesday.

In a press release after the big game, Andy Goeler, a vice president for Bud Light, said: “This is the first time we’ve featured a Bud Light Fan in a nationally-televised commercial, and he’s the perfect guy to represent baseball and Bud Light fans across the country.”

So what?

Amidst the sea of million-dollar ads that take place during the World Series, Bud Light took advantage of four seconds (literally, four seconds) and was effectively able to steal the advertising spotlight for half of the World Series. 

Bud’s social media team was active and responded to the event within a few minutes. The beer brand managed to piece together an advertising campaign within a couple of days that was authentic, exciting, and fun to watch, no matter what team you were cheering for.

The amount of buzz Bud Light was able to create off of an organic event is admirable. By staying alert and keeping an eye out on social platforms, Bud Light has been able to create one of the best-unplanned advertising campaigns of the year. Cheers to you, Bud Light.

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