Developing personality for a brand can be challenging but also super fun. I love designing logos and brands with characters. It creates a face that people can connect with. Citizen celebrities the decadent food it bakes and frys up in it’s kitchen. We didn’t want too shy away from that and embrace those feelings when you want to throw your diet out the door.
It’s authentic, transparent and fun. The rooster resembles the humorous, friendly nature of Citizen. It’s little plump mascot symbolizes Citizen’s southern comfort food that is perfect for its busy going customers.