Developing a personality for a brand can be challenging but also super fun. I love designing logos and brands with characters. It creates a face that people can connect with. Citizen celebrities the decadent food it bakes and fries up in its kitchen. We didn’t want to shy away from that and embrace those feelings when you want to throw your diet out the door.
It’s authentic, transparent, and fun. The rooster resembles the humorous, friendly nature of Citizen. Its little plump mascot symbolizes Citizen’s southern comfort food that is perfect for its busy-going customers.