Logo v. Brand: What’s the Difference?

Creating logos and brands are very common (and one of my favorite) projects we work on here at Tribu. Many people believe that a logo is the brand and vice versa, but that couldn’t be further from the truth. Take a seat while I drop some branding knowledge on you!

What is a logo?

Everyone knows what a logo is. But, for those of you who aren’t entirely sure, a logo is a shape or symbol that a business uses to represent themselves. Iconic logos include: the Nike swoosh, the Apple apple and the Starbucks mermaid. While a logo is simply a mark, a brand is more complex and includes every single touch-point a customer has with a business.

What is a brand?

As a business owner, your customers doesn’t experience your brand in the form of a logo. They experience your brand through your website, your billboard, your product packaging or your social media. It’s important that your design agency partner understands that your logo is just one small part of a large collection of graphic pieces. A “brand” is the all-encompassing way you make a customer feel. What do they think of when they think of you?

At Tribu, we pride ourselves on creating stellar brands that consumers will want to experience for themselves. Good branding and marketing will give your customers a familiar feeling. When they see your logo, it will make them remember all the experiences they’ve had with your brand. Think you may need some help with your branding or logo?  Let’s chat!



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