5 important metrics to track your campaigns’ performance

The last thing you want to do when working on a social media campaign is fumbling around with data. Marketers need something simple and easy to understand. The following metrics will help keep track of our partner’s campaign performance across all social platforms…

Find Sara on “The Marketing Agency Leadership Podcast” chatting about Brand and Disruptive Growth with Host Rob Kischuk

A few weeks ago our CEO, Sara Helmy, had the joy of conversating with host, Rob Kischuk, on “The Marketing Agency Leadership Podcast”.

Find the episode, titled “Branding for Fast, Disruptive Growth” here.

You’ll hear Sara responding to some of Rob’s compelling questions on the future of Tribu, lessons learned in growing Tribu, and the industry in general.

Want to listen on Apple? Find it here.

Prefer Stitcher? Find it here.

Tribu Creative Gets Listed at GoodFirms for Crafting Right Digital Solutions

GoodFirms Features Tribu, Advertising and Marketing Agency in San Antonio - Announcement Cover Photo

Tribu Creative is a professional digital marketing company that creates winning solutions for clients by tracking the latest trends and combining them with their in-house expertise. Read about the firm’s offerings and its services below.   

Company Introduction

Tribu, in Latin, means a set of people who share common beliefs. It was started in 2011, in the United States. The firm was initially created with only two employees, but now it has become an unstoppable firm consisting of rarefied talent aiding innovators and risk-takers usher in disruptions to the world. The firm has experienced professionals who work with robust technological beliefs, allowing them to provide the best services possible.

After the firm was established and caught the attention of businesses through excellent work, they purchased their own and fully renovated buildings. This is the place where Tribu is known to create magic through their work. Since they have started working as a professional firm Tribu has become unstoppable delivering exceptional services.

GoodFirms Research Process

GoodFirms is a website that aims to guide service seekers in hiring any firm suitable for their business type. The companies listed on the website have to pass through a strict evaluation process to achieve rankings on the website. Quality, Reliability, and Ability are the factors that are considered when evaluating businesses. These parameters are highly crucial because it gives service seekers an idea to choose a dependable business partner.

In the same way, GoodFirms evaluated Tribu and found them delivering the best digital marketing, advertising, and web designing services.

Digital Marketing Services

The digital marketing team at Tribu provides clients with exceptional digital marketing services to enhance their business visibility online. The firm translates clients’ ideas into practical digital strategies. In the fastest-growing demand for digital marketing, Tribu keeps track of all the latest trends evolving in the digital area; this is why they can serve clients with the best digital marketing services.

Each client can be rest assured to receive the best services from Tribu because the well-versed team works fervently to amplify the brand’s presence. As an ROI-driven firm Tribu lets the clients enjoy a wider digital presence and let their customers know about the business. 

The new methods adopted by the firm have always resulted in providing great service and winning market share. Thus for creating winning strategies for every clients’ niche, Tribu earns a position as one of the top digital marketing firms in San Antonio at GoodFirms.

Advertising Services

The other expertise possessed by Tribu is advertising through branding. The expert team stops at nothing when it comes to delivering exceptionally creative and award-winning graphic designs. The firm delivers services to new companies and established brands to help them reach potential target markets. Armed with a dedicated team and new methodology of work, Tribu is always ahead of time while delivering any service.

The tribe of enthusiastic professionals does maximum research before creating any strategies. As a brand’s extension, the firm has made various businesses come close to their customers. By understanding the clients’ business and their goals, the firm helps them deal with market gaps and competition. To deliver any services, the firm follows four general approaches that are

  1. Balancing the left and right brain
  2. Quality over quantity
  3. Keeping it real
  4. Making it collaborative and fun

Since the firm’s establishment, they have been following these approaches to deliver clients’ the best services. Therefore, for being a reliable firm Tribu is one of the top advertising agencies in Texas at GoodFirms.

Website Design

Tribu is working exceptionally well to design a website that is a company’s brand identity. Positioned as a fastest-growing consumer group Tribu designs websites with new methodologies and processes to make businesses rise in the marketplace with a new identity. 

To bring a positive shift into the clients’ business, the knowledgeable tribe translates ideas into meaningful reality. They help brands of every type, whether it is an established brand or just stepped into the digital world. 

With keen comprehension of clients’ business, they work to develop necessary skills. This way they establish the brand’s presence and help them achieve huge ROI. In addition to this, the team of dynamic professionals goes beyond the traditional method to work as the clients’  extended team to win in the marketplace. Thus, for being a reliable firm with forward thinkers, Tribu is on GoodFirms radar as one of the top web design companies in the USA at GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combs the market to find top Digital Marketing, Advertising, and Website Designing Services firms that offer the best services to its customers. GoodFirms’ extensive research processes help rank the companies, boost their online reputation and help service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark is a staff writer with GoodFirms – a Washington D.C.-based B2B Research Company that bridges the gap between service seekers and service providers. Anna’s current role includes gauging companies’ performances and their key attributes and putting them into words. She firmly believes in the magic of words and is always on the lookout for new strategies and ideas that companies have gladly embraced, and then helps them shine a light on those to make their identities shine brighter. 

What Can Digital Marketing Agencies Do for Your Business?

Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. The biggest pro of hiring an agency to handle your marketing is that you can spend all your time and effort in running your business. That means getting more investors, closing more deals, forming new partnerships, setting the long term vision, etc.

You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign, for example. You don’t have to worry about hiring new marketing employees, growing your marketing department, or losing ridiculous amounts of money on bad full-time hires. In fact, the average ROI of a bad hire is -298%

Assuming you hire an agency within the $5,000 per month range, you’ll get access to a team of experts with a variety of skills and specialties for the price you’d normally pay for one or two mid-level full-time hires. Most marketing budgets for companies get tied up in payroll and salaries, and the actual marketing suffers. But by hiring a marketing agency that’s focused on delivering ROI, you can put yourself in a position where you’ll get significant ROI from every dollar you spend.

Now let’s talk about a few services that digital marketing agencies offer, and what you can expect when you hire one — like Tribu!

SEO

Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. Because 72% of people turn to Google when they first realize that they have a problem, it’s important to leverage SEO to present the right type of content to the right people at the right time in their buyer’s journey.

Facebook Advertising With A San Antonio Social Media Agency

Facebook’s targeting features combined with its massive user base make it a fantastic platform for virtually any business to see ROI.

You can target by gender, education level, income, location, interests, status updates, and even major life events. Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.

Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.

Mobile Digital Marketing

Over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 78% of local-mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.

There are a variety of options that marketing agencies have when it comes to mobile advertising. They might focus on things like mobile YouTube ads, in-app advertising, campaigns to boost mobile app installs, and so on.

Content Marketing

Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating content means writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that.

“Vanity metrics: good for feeling awesome, bad for action.” – Tim Ferris; entrepreneur, investor, author, and podcaster.

Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.

Digital marketing agencies offer a wide variety of services. You can get SEO help so you skyrocket your rankings in search, get paid traffic support so that you don’t waste money trying things that don’t work, or practically anything else when it comes to marketing.

The main thing to look out for when hiring a digital marketing agency is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business.

Can Tribu Creative help with your unique situation? Let’s have a friendly chat to find out!

3 spiked-seltzer brands with sparkling branding and marketing strategies

Over the last couple of years, the ‘spiked seltzer’ has become the beverage of choice for many Americans. Between White Claw, Truly, and Vizzy, it’s hard to keep track of the newest brand or flavor. With consistent, year over year growth, it’s hard to deny the spiked seltzer is here to stay (at least, for a little while.) The industry is predicted to be worth $2.5 billion by the end of 2021.

The allure of the spiked-seltzer has stemmed from their glaring popularity on social media. Seltzer companies all around the United States are doing a ~sparkling~ job when it comes to advertising to their target market. Check out three spiked-seltzer brands that are standing out in their branding and marketing strategies below!

Chances are, you’ve heard of this seltzer because of their high-profile influencer partnership with Barstool Sports founder Dave Portnoy. Barstool Sports joined forces with High Noon earlier this year, as Portnoy hyped up the brand by saying “What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. It’s so refreshing, and I love that it’s made with real vodka. I’m excited to get behind the brand and share High Noon with our fans.” 

Tweet by Dave Portnay: "Hard at work shooting the sexiest commercial in the history of television. @nooners" with photos from the shoot

High Noons first hit the market in May of 2019, slightly later than major players like White Claw and Truly. This hasn’t slowed them down, as High Noon has amassed over 32,000 Instagram followers and over 9,800 Facebook followers. Building a successful influencer marketing campaign isn’t easy, but High Noon’s influencer marketing partnership with Portnoy and Barstool has allowed the seltzer brand to grow its market share faster than you can finish a Watermelon ‘Sun Sip.’

Contrary to popular belief, BON & V!V was one of the OG’s in the seltzer game (sorry, White Claw fans.) BON & V!V was founded in 2013 by entrepreneur Nick Shields. Since it’s inception the brand has continued to grow. In August of 2019, BON & V!V announced their partnership with the NFL by becoming the league’s first spiked seltzer sponsor.

Bon Viv website homepage

BON & V!V stands out from other seltzer brands through their sleek, interactive web design. With compelling UX/UI design and small animations throughout the site, users are naturally drawn to explore different flavors and merch on the BON & V!V site. 

Truly is one of the major players in the seltzer game and if you take a look at their digital marketing strategy, you’ll know exactly why. With over 103,000 Facebook followers, 72,000 Instagram followers, and 10,900 Twitter followers, Truly is dominating social media. They even have a Spotify page with virtual happy hour playlists. 

Truly Hand Sanitizer Instagram profile

By leveraging influencer marketing, user-generated content, and meme-able Twitter trends, Truly’s digital marketing strategies help position the brand to target a variety of audiences, including young parents, Instagram influencers, and frat bros alike. 

Spiked-seltzers might not be here to stay, but their approach to digital marketing will continue to shape the beer and wine industry for the long run. With the right branding and marketing strategy, the opportunities for growth are ‘truly’ endless.

Want us to help ‘spike’ up your digital marketing campaign? Contact us!

The Generation You Are Missing in Your Marketing & Advertising Efforts

No, it’s not Gen Z… or Millennials. Nope, not Baby Boomers. It’s Generation C.

Generation C is a new generation of customer culture coined by Google. Unlike previous generations, Gen C is based more on a person’s mindset than their birth year. However, 61% of Gen C is under the age of 35. This generation thrives on creation, curation, connection, and community. More than half of Gen C uses the internet as their primary source of entertainment. Additionally, they use these online interactions to learn about news, products, and services.

Gen C accounts for five hundred billion dollars of spending in the US alone

Now you might be asking how Gen C differs from Millennials or even the older groups of Gen Z.

Per Google’s identification of Gen C, if you target your marketing efforts based on behavior or platform alone, you will miss the opportunity to influence their purchasing decisions by a long shot. Gen C is different from all other consumers because of their mindset. Hear us out…

According to Google, “conversation is what drives Gen C, especially when aligned with their interests. They look to connect directly with brands in order to create experiences that offer something relevant and valuable.” As opposed to other segments of your target audience, this generation is incredibly advertising savvy.

Generation C values great conversations that are aligned with its own interests

The bigger question remains, how does a brand tap into this customer pool?

Many brands and agencies are only able to skim the surface of this audience segment for several reasons. Gen C needs more than an ad that resembles their current lifestyle, hometown, or latest google search. They thrive on conversation. They want to feel heard. They want to connect with a brand on a deeper level than just following an Instagram account.

Brands that have dominated this market have viewed the consumer as more than an additional ad set or campaign. They have viewed Gen C as stakeholders and members of their tribe.

Here are five ways you can start targeting Gen C:
Position yourself as a solution rather than a product or service.
Join in the conversion, go where they are already talking. BE AUTHENTIC!
Create a strong customer culture that they WANT to be a part of.
Creativity. Creativity. Creativity!

It’s safe to say that marketing to Gen C isn’t a walk in the park. From brand development to creating seamless, effective ads, you will want an innovative, market-experienced team by your side.

At Tribu Creative, our mantra is to “build tribes that inspire people.” If you’re ready to build a tribe and tap into the market of Generation C. Give us a call!

Which Social Media Outlets Fit Your Target Audience in 2020?

There are many social media platforms out there and each platform has a unique audience. So, which one should your company use to reach potential buyers? 

First, you need to establish and understand your buyer personas. Once you’ve identified who your audience is, you’ll be able to see where they’re spending their time, allowing you to get the most out of your social media efforts. 

Below, we break down the top social media platforms and provide a data-backed analysis of the audience for each one.

FACEBOOK

Facebook is the first outlet that comes to mind when most people say they’re “on social media;” it’s what Google is to search engines. But is it a good tool to reach your target audience?

  • Facebook currently has the highest number of active users than any other social platform, with 2.45 billion users per month
  • 49% of Americans use Facebook between the ages of 18-49 
  • 44% of Facebook users are female while 56% of users are male

 

Facebook is the best social networking platform to reach a wide demographic audience. Utilizing this data, one can infer that middle-aged men are on Facebook and a company that sells beard grooming kits would benefit from advertising here. And it doesn’t stop there, with such a broad audience other companies could benefit from Facebook too.

INSTAGRAM

Instagram launched in 2010 and has since taken social media by storm. With over 1 billion active users, there is a large pool of potential customers. 

  • 70% of users on Instagram are under the age of 35
  • Instagram users are educated- 43% have a college degree and 37% have some college education
  • According to Statista, 56.4% of Instagram users are female and 43.6% of users are male

Why are these statistics important? They tell you that Instagram is an ideal platform for products or services that target a younger, educated, female audience. This would be the best social media outlet for an athletic brand, not an assisted living home. 

TIK-TOK

With over 2 billion app downloads, other social platforms better watch out. Tik-Tok is an app where you make and share short videos. The demographics of Tik-Tok are fairly similar to Instagram.

  • Over 50% of users are under the age of 35 
  • The majority of Tik-Tok users are male with 56%, with the remaining 44% being female 
  • Tik-Tok generated the most downloads for any app ever, in Q1 2020, with 315 million downloads

Tik Tok provides a great opportunity for brands to create short videos with snippets of their products or showcasing their services.  Tik-Tok is ideal for a fresh, fun brand that is looking to reach a young audience.

LINKEDIN

LinkedIn is the social networking platform for business professionals looking to expand their network. LinkedIn reaches an older, more mature audience.

  •  37% of users are ages ranging from 30-49
  • Half of all LinkedIn users are college-educated 
  • 94% of B2B marketers use LinkedIn to display content

LinkedIn is also different because it’s a place to not only promote your business, but establish expertise. Use LinkedIn as an outlet to drive traffic to your website with news and helpful articles.

“Shouldn’t I be on every social media outlet?” While it varies from company to company, for most the answer is no. You will waste time, and ultimately money, trying to curate content for every social platform. Get targeted with your efforts and focus on the outlets that will yield the most success for you.

 

Are you looking for a digital advertising agency that understands these statistics? More importantly, a marketing agency who knows how to reach your target audience and earn market share? Reach out to the tribe, you’ll be glad you did!

4 Marketing Lessons to Learn from the NBA

The strangest NBA playoffs in history are already underway, with teams quarantined in “The Bubble” at the ESPN Wide World of Sports complex in Orlando, Florida. As the games continue, other sports franchises in the country are looking to the NBA for lessons in creating successful bubbles of their own. As marketers, however, we can look to the NBA for lessons of our own in another area where they’ve found success– marketing. Below are four of the best takeaways from the NBA’s marketing strategy:

Generate organic content constantly

Besides sharing video clips and interviews from before and after games, the NBA also publishes blog posts, articles, and an email newsletter, all of which are designed to leave fans well-informed and wanting more. Creating and sharing your own unique, interesting, and relevant content is one of the fastest ways to establish yourself as a leader in your space and capture the interest of your audience.

Weave your brand into the culture around you

The NBA and its various personalities have been a staple of pop culture for decades, whether it’s being shouted out in songs, appearing in commercials, or even starring in movies (Space Jam, anyone?) Although this level of cultural immersion may not be possible for smaller brands, you can still capitalize on moments in pop culture via social media, organic blog posts, and original video content. Additionally, if you don’t have the capacity to find a celebrity endorsement, look to social media! Influencers are more accessible for small brands than major celebrities and still have the ability to catapult your brand into the spotlight.

Understand the importance of social responsibility

The NBA doesn’t shy away from social issues, and is known for empowering players to speak their minds and share their own experiences and opinions. Both basketball courts in The Bubble are emblazoned with a “Black Lives Matter” decal, and players’ jerseys sport messages of empowerment across the back. The data proves that younger demographics are more socially engaged than ever before, and demand the same from the brands they use– if your target audience is millennials or Gen Z-ers, it’s wise to follow the NBA’s example and share your brand’s values with your consumer base.

Engage with consumers on all levels

The NBA is incredibly active on social media, resulting in fans constantly reposting and responding to popular content– many popular social media accounts such as House of Highlights have sprung up with the sole purpose of resharing the best videos. The goal of creating any piece of content should always be engagement, and the NBA has achieved that on a massive scale.

Are you looking for an agency to implement an all-star strategy for your own brand? We’ve got you covered! Drop us a line to get started today!