Marketing Agency, but Management Lesson: Success In The A/C Vents

Whatever You Do, Do It Together

One of the greatest dynasties in sports is not a household name for most Americans. If I was to ask you who the best team in sports history was, who would you say? The 90s Chicago Bulls, the ‘92 USA Basketball Dream Team, the Tom Brady led Patriots?

Well, I would like to introduce you to another, The All Blacks of New Zealand. Look them up, but I’ll give you a quick stat:

Since 1903 The All Blacks have a 79% winning percentage (90% since the start of this current decade)

The winning speaks for itself, but it is their team culture that can teach us something. There’s two mottos that are worth noting:

  1. Sweeping the Sheds is a literal and figurative term relating to humility, a core principle to their success. The captains to the rookies tidy up after themselves – no one is too big to do the little things.
  2. Champions Do Extra pushes a player to continual improvement and continual learning – simply finding ways to do 1% more in whatever you do.

The fact that the entire team lives by these principles is what makes them successful. Whatever they do, they do it as one.

Team sports just really get to me – how numerous, different individuals come together and compete with a goal that they are all working towards. Tribu is similar, different departments, different roles, all working to produce marketing expertise for a client, our teammate.

Being an athlete myself, naturally I was attracted to intern at Tribu for the teammate, one team feel. So I want to connect The Tribe and All Blacks.


Just like the All Blacks, humility plays into the success of the company. Quotes about staying humble hang around the office. There is no doubt that success is in the air at the office, just swing by and check out the 50+ industry awards they’ve won together (#humblebrag).

The moment I stepped in the office, the atmosphere just felt different. The other day a man stepped in, without talking to anyone, expressed the same thought with me – that the office just had a different kind of feeling. I would venture to say he was talking about the humble success, do it together atmosphere.

Constant Improvement & Learning

Each day you can find one Tribe member helping another, helping them understand something or communicating in order to achieve success. Applications on the computer keeps The Tribe in constant communication and well connected. Weekly meetings as an entire company drive vulnerability and quality time, and another term new to me, conversational capacity.

When playing on a team, disputes are bound to arise, and rightfully so tough conversations become a pivotal point in how successful a team will become.

Conversational capacity is having the ability to have a difficult talk while keeping the success of the team in mind.

Often egos and emotions can get in the way, but being vulnerable and upfront in a conversation can prove healthy in a growing company, like Tribu.

In my eyes, a team that is successful is both humble and pushes each other to grow individually, and collectively.

Sometimes you cannot reach your goals without a little help, so if you’re interested in being our teammate, reach out! We would love to help!

5 Things the Spurs Can Teach Us About Successful Teams in Business

As of Sunday night, the San Antonio Spurs have become NBA Champions for the fifth time! After facing a devastating loss to the Miami Heat during last year’s finals, the Spurs came back with a vengeance and were in it for the kill. Other than a drive for redemption, the Spurs had something special this year. Perhaps, it was a methodology that the Heat just weren’t prepared for. Besides their amazing skills on the court, the Spurs are able to champion many characteristics that a lot of companies are surprisingly lacking. In order to turn your organization into a well-oiled machine like the Spurs, you’ve got to take a few notes from Pop’s playbook.

Individual Performance is Important

Yes, but team performance will always triumph.

One thing that the Spurs do best is that they value team play over individual accolade. Notice that the Spurs aren’t Gatorade or Nike athletes because they sell themselves as a team, not as an individual. Basketball is a team sport, after all. Just like with the Spurs, your organization must work as a team because each and every player plays a key role in operations. Each department should be as important as the other, just like how a shooting guard is as important as the center or point guard. A team can accomplish more than any individual can. Do you believe that your organizational structure is team or individual performance based?

Trust Your Peers

How can Ginobili score if Parker weren’t there to create the opportunity for him to sink a basket?

Trust is essential to any team or company. You have to trust the graphic designer to create a logo in time for you to build a website similarly to how the Spurs trust Duncan to get the rebound or for Ginobili to drop a three when it’s crucial. Without trust, there are unwanted boundaries that can hinder the productivity and work of any organization. When you don’t trust your peers and only yourself, you take on a lot of burden that could easily be spread amongst your coworkers. You take on work that can be done by someone else if you trusted his or her ability to do so. Instead, you do all of the work, which would only create mediocre outcomes due to thinly spread efforts. Can you say that you trust your coworkers?

Have a Strong Coach

There’s a reason why everyone tunes into Pop’s post-game interviews – no team is complete without a strong coach.

A team is nothing without its coach. Where would the Spurs be without Pop? A coach, manager, CEO, etc. is the focus of a team. The coach is the one who delegates what the play will be, what values should matter most, and what goal to set your sights on. Pop calls the shots and the Spurs follow, but not because they technically have to, but because it pays to listen. Popovich has developed a familial culture within the Spurs. You may notice that Pop rarely smiles, but you know there’s love behind his stern façade. His mix of grumpiness and love make him a “grandfatherly” leader. He shows great concern for his players, and the team realizes that. They in turn want to play better for him and for each other. Are your coaching tactics “grandfatherly” or stern and cold?


Turning failures into successes takes patience and optimism.

Have patience. Nothing comes immediately. After losing in last year’s finals in game seven, it took a lot of patience, drive, and optimism in order for the Spurs to make a strong comeback. It all takes time and a positive attitude. It takes time for a company to build its clientele and revenue. It took time for the Spurs to build a legacy. Patience is key in everything because nothing comes easy. Work hard, stay true to your ethics and values, remain optimistic and all good things will come naturally. What are you determined to make your next success?

Live in the moment and have fun!

Don’t forget to let loose a little and enjoy the moment you’re in. Do not dwell on the past or worry about the future. The Spurs take a loss or win, learn from it, and then prepare for the next game. You can always see the Spurs players goofing off with one another on the bench and off the court. When you enjoy the game, you perform better, so love what you do and have fun! Seriously.

So be like the Spurs and champion these five team habits. You may not win a NBA Championship title, but you’ll win so much more. You’ll come to work in a transparent environment, have trusting coworkers and, a boss that disciplines like a parent. You won’t win everything in life, but at least you’ll have fun doing it!

Ready to venture into the wild, wild west of digital marketing? Reach out to Tribu, and see what new worlds we can show your customers.

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