High-performance Patient Care Ennoble Logo Design
This project was unique to develop. Ennoble is a one of a kind exclusive concierge hospitalist service for selected primary care physicians…
Branding and Graphic Design Diversity
Sometimes our greatest strengths are not perfection in repetition but greatness in diversity. Every day is different when you work at Tribu, Digital Marketing Agency. There’s always a new riddle with a unique solution. One size does NOT fit all when you work with such a wide range of clients and emerging technologies in the digital realm. We’re always pushing boundaries when it comes to creative problem solving. Take a look at some of the brands below, each company has its own goals and objectives. In the end – they’re usually all the same, “let’s get butts in seats and increase our revenue flow.” However, they don’t all achieve those goals in the same way. Their target markets are different, their products vary and so do their marketing tools. Can you believe that all of the logos here were produced by the same two designers? If you can, you’d be right. Designers at Tribu are trained to have an array of artistic abilities so that we can offer the best graphic design solutions. Whether you’re looking for something corporate, hand crafted or something in the middle we have what it takes to get you there. Reach out to see more of our branding and design or to get started on a project of your own!
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TELL IT, TO SELL IT.
A logo is not a brand. A brand is a story. A feeling. An interaction. A logo simply supports the brand.
The overused example:
Apple.
Designer: Rob Janoff
The apple originally came from Sir Isaac Newton’s famous knock on the head. The apple represented a new idea and a new way of thinking – a technological breakthrough.
In 1997, the Think Different campaign was released. Steve Jobs related the big crazies such as Albert Einstein to the consumers of Apple products. Apple wanted people to feel smarter when interacting with the brand.
It’s actually funny when you stop to think about the mass of people who consume Apple products. There’s nothing unique about the products themselves. However, people buy Apple because other people buy Apple. They’re not buying a product, they are buying a manufactured identification of uniqueness. They are buying a feeling.
The point is: A story/message can be stronger than reality, stronger than a logo, and stronger than the product it sells. So, start your brand with a story, not a logo.
When we design at Tribu, it is with intent to tell a story. Check out a few of these visual elements we use to present a logo.
Start with a story. What is it that consumers need to feel when they interact with the brand? After speaking with one of our capital holdings Tribe members(clients), we decided on a few key story elements.
Above Ex: 1: The seal represents security. 2: Sophistication is a reflection of its clientele. 3: An old world feeling helps the new brand feel established.
Above, the arrows lead you to the facets of the logo that tell the brand’s story. Once the story is told through visuals, it’s hard not to sell the concept. We design first for the end user, but most of the time, that means inadvertently selling our ideas to our clients.
Don’t forget that your story can even be told through color. Color is a major player and typically comes after the form of a design is established. The above pallet mirrors the sophistication and wealth of the brand.
Tell the brand story practically. Your idea might look great on paper, but how does it exist in the real world? Can you touch it, see it, or hear it in its environment and is it telling the same story?
While MBH is in its infancy, we’ve still set the ground work and plot for a great brand. Armed with a brand guide and design parameters, the MBH brand can now extend across all platforms and media with confidence and strong messaging.
If you’ve made it this far, I’ll spare you the scroll back up.
What you need to remember:
• A logo is not a brand. A brand is a story. A feeling. An interaction. A logo simply supports the brand.
• When we design at Tribu, it is with intent to tell a story.
• A story/message can be stronger than reality, stronger than a logo, and stronger than the product it sells.
Need a great partner to bring your brand’s story to life? Hit us up!
Do you have a project in mind? Let us help you bring it to life!
Brochure design for Innovation Triangle
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Like our work?Tribu Wins at the 2019 American Advertising Awards
The American Advertising Awards, otherwise known as The ADDY’s, is always one of our favorite nights of the year. It’s the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year. It’s a brilliant opportunity for San Antonio’s marketing and advertising industry to come together and celebrate each other’s hard work.
This year’s event was held at the McNay Art Museum, and it was truly a wonderful evening. We were greeted by the most beautiful pink sunset, enjoyed dinner and drinks with our peers, and left with a total of 11 ADDY’s! Our wins are listed below:
GOLD
- Online/Interactive Campaign – San Antonio Celebrates 300 Years
- SEED Logo – Half Moon Power Yoga
SILVER
- Integrated Brand Identity Campaign – Texas Folklife Festival 2018
- Logo Design – Beer N’ All
- Logo Design – San Antonio Auto Show
BRONZE
- Logo Design – Texas Folklife Festival 2018
- Consumer Website – Devils River Whiskey
- Public Transit Ad (Truck Wraps) – Devils River Whiskey
- Integrated Branded Content Campaign – Devils River Whiskey
- Consumer Website – Beer’N’All
- Integrated Brand Identity Campaign – Beer N’ All
We feel incredibly honored and grateful to have been awarded 11 ADDY’s, and we would like to give a special shoutout to our wonderful Tribe partners and friends who support and believe in us every day – we couldn’t have done it without you.
If you see an opportunity to partner up, be sure to reach out! Let’s win some ADDY’s in 2020!
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Star Collision Repair Website Design
Star Collision Repair’s shop is located in a very competitive area and they want to stand out. We kept their old color schemes while adding some new bold pops of red, angled layouts and transitional animations to guide the flow of the user through the site. This flow is important to getting users to the contact page, which has a convenient form that includes a way to upload images. This better informs the Star Collision team, which helps customers get help faster.
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Blazing Buckets Logo Design
Blazing buckets Logo design had to be vibrant and fun for their chicken-lover audience. Playing with a contrasting pallet for the illustration style that would call for attention.
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