visual identity

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Color Psychology in Web Design: Influencing Emotions and User Behavior

Color is a powerful tool that can evoke emotions, convey messages, and influence user behavior. Understanding the principles of color psychology can help designers create websites that not only look visually appealing but also resonate with the target audience on a deeper level.

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Design
Marketing

Time for a Logo Redesign? Reasons Your Current Brand Mark Might Be Falling Short

Why your logo might not be hitting the mark, read here to find out six potential reasons why and learn if you need a logo redesign.

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Some Instagram grids look like a collage of photos selected by throwing a dart at a wall while blindfolded. Others look like they've been carefully curated by Stuart Comer. I think it's safe to say that most brands and businesses would like to aim for the latter. It all starts with understanding what it takes to build a strong brand...
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Design
Marketing

Integration of Visual Identity Into Instagram Grids

Although a social media grid may seem like a small part of your brand, it can have a mighty impact on the presence of your visual identity.

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