The Rise Of “The Live Stream” During COVID-19

Although Instagram has continued to grow since it’s inception in 2010, some of it’s added features had seemingly taken a backseat in terms of popularity. However, with the recent outbreak of COVID-19, the need for creating live virtual content at your fingertips has skyrocketed. “Going Live” has become essential for our pop culture to thrive while we’re quarantined at home.

Check Out Some Examples Of Popular Live Streams:

Credit: Calvin Harris. Photo of Love Regenerator Live Stream. Instagram, video by Calvin Harris, 22 Mar. 2020,

Concert Series

Instagram has changed the game for the most iconic concerts, festivals, and exhibitions that have been canceled this year due to COVID-19. Now, from the comfort of your couch, you can watch Calvin Harris deliver a face-peeling, techno-driven set that will make you want to get up and dance.

For a full list of upcoming live concerts, click here.

Credit: Saturday Night Live. “Zoom Call – SNL” YouTube, 11 Apr. 2020,

Live With Saturday Night Live

For the first time in the show’s history, Saturday Night Live has shifted it’s home in Radio City Music Hall to virtual conferences from their homes. From live-streaming every skit to the musical guest, Chris Martin’s at home performance, SNL has creatively innovated a way to keep in touch with their viewers and keep the camera rolling during this tough time.

Credit: Miley Cyrus. Photo of Friday On Bright Minded. Instagram, design by Miley Cyrus, 2 Apr. 2020,

Miley Cyrus TV Show “Bright Minded”

Miley Cyrus has begun a popular Instastory Live talk show where other famous people such as Elton John, Selma Blair, and Jimmy Fallon talk all things from mental health issues to what they’re doing at home.

With the spread of COVID-19, it’s important to realize that being influential and innovative is key to staying relevant and current during times like these. We recommend brainstorming ways your company can cross over into live streams. Whether it’s setting up a live Q&A with your doctor, or providing live cooking lessons, anything can make the difference.

Interested in learning how to implement live streams into your marketing strategy? Get in touch with Tribu!
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