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Design: City of San Antonio, Small Business Economic Development Advocacy Program

sbeda layout for the city

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The simplistic design with only a few intentionally placed hints of color is not only aesthetically pleasing but easier to digest as a reader. The design is intended to be clean, but not harsh or uninviting. The color palate switch from topic to topic ensures that the process of absorbing information is easier. The overall design structure allows for a simple and intuitive flow of understanding as the reader moves through the booklet. I base my work metric of good work in finding the balance of designing for function as well as aesthetic. This easy and understated design allows a reader to enjoy the booklet without the design getting in the way. After all, sometimes the best design is transparent.

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