Nike takes a lifestyle approach to their content. Nike using their Instagram feed to tell a story about their brand story, athletic brand ambassadors, and their everyday users. Their content has an organic, user-generated feel.
Adidas uses a mix of lifestyle and product-focused content in their feed. In the snapshot, you see the launch of a new sneaker, the announcement of a new collaboration, and features from their artist and athletic brand ambassadors.
Puma also favors the lifestyle approach. Posts are centered around fashion influencers, athletic and artist brand ambassadors and content looks like it could be user-generated.
New Balance @newbalance
New Balance incorporates illustrations and imagery to break up their feed. They primarily highlight their athletic and artist brand ambassador while mixing in product-focused content.
Reebok takes a product-focused approach. Much of their content promotes specific products and brand ambassadors in styled shots.
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