, , ,

3 Converting Website Features Great Brands Can’t Afford to Miss

web design agency converting features

As a developer, I have the opportunity to explore the world behind the curtains of user interaction with the incredibly talented UX designers on my team. Those experiences have given us concrete data on some of the most important features of website design that users interact with most, features that turn users off, as well as features that increase user engagement. All of which are incredibly vital to the success of your business. Navigation menus, website speed, and blogs are some of the most important features that your business should be taking seriously.

Navigation Menus

A navigation menu is the equivalent of your business showroom. It provides the user a list of what your site has to offer in a matter of seconds. It helps a user go directly to the information that is most relevant to them making information easily accessible. It highlights information on your website that a user may not have known they needed.

Website Speed

Website speed is one of the biggest reasons a user will leave a website. 40% of visitors will abandon a website if it takes over 3 seconds to load. This leads to poor conversion rates, a frustrating user experience, as well as decreases the value of the services you are trying to provide. Slow page speed can be avoided with reliable web hosting, optimized code, and utilizing a content management system when there is no designated tech role within the company.


Blogs are undervalued assets to a company website. A well-designed blog can put you in a position of authority in your industry. Comments on blog posts encourage engagement on your page. Ideas from blog users can be used as key indicators of what they need, the content they find most useful, as well as opportunities for growth. Blogs also increase your page’s visibility with Google. Hubspot recently shared 31 Business Blogging Stats You Need to Know in 2020.

Here are a few statistics that I found interesting:

  • Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
  • Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
  • Businesses that blog get 55% more website visitors than businesses that don’t. (HubSpot)

Whatever your digital marketing strategy may be regarding the design and maintenance of your website, it is a great idea to consult with a reputable digital marketing agency that specializes in website features that can provide the greatest impact in the areas you need most. Your website should be well thought out with the user in mind. A happy user most often converts into a loyal customer!

Ready for a converting-machine of a website? Contact us, pronto!

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

Read About

Let’s Be Friends?

Tribe up your inbox and keep up with Tribu

More to Consider

Liquid Death Ad's Slogan "Murder Your Thirst"
Liquid Death is Murdering Thirst, One Campaign at a Time
Podcasts for Content Marketing
5 Content Marketing Strategies for 2023
Meta Applications on a Phone Screen
Meta Ad Platform and Why it Might be Right for Your Company and Brand.

Meet the People

We work because we are passionate, and we thrive because of our collective experience. We’re fresh, hungry, humble and smart.


Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

See the work

Texas Margarita Factory
Centro San Antonio
Manzanilla Sophia
Ballet San Antonio

Join The Tribe