We believe in the power of creativity in business. We dream of a world filled with Tribe-Worthy brands.
Founded in 2011 by entrepreneur Sara S. Helmy, Tribu Creative is committed to building brands that people want to belong to. We’ve helped over 250 partners grow their businesses by focusing on real connections—not just transactions. Our approach is centered on creating tribes that last, with strategies that turn customers into lifelong advocates.
At Tribu, we’re not just about one-off campaigns. We’re here for the long haul, working alongside you to build a brand that resonates deeply with your audience and grows with your business. With a track record of driving measurable results, we focus on delivering creative solutions that strengthen your brand’s foundation and foster genuine, lasting relationships.
2011
Year founded by Sara Helmy (She was 23)
100+
Industry Awards
2X
Inc 5000 company
5
Five Tribes (teams that serve our partners)
We're not just a team, we're a tribe.
Our diverse tribe includes social media managers, digital marketing experts, award-winning graphic designers, and innovative web developers, all working in harmony to elevate our partners’ brands. Each member of our tribe brings unique skills and perspectives, creating a dynamic environment where creativity and expertise flourish.
Matt
Solutions Consultant
Dana
Accountant
Katie
Head of Accounts
Sara Helmy
Founder & CEO
Jason
CRO
Marian
Head of Web
Yuyang (Liekkas)
Digital Media Buyer
Devon
Content Marketer
Isabelle
Executive Administrative Assistant/Chief of Staff
Audrey
Digital Marketer
Josie
Creative
Malachi
Digital Marketer
Fiona
Web Designer
Sydney
Creative
Romina
Creative
Iliana
Content Marketer
JTB
Web Developer
Carmen
Tribe Recruiter
At Tribu, our core values aren’t just words on paper—they are the foundation for everything we do. These values guide us as we build and nurture Tribe-worthy brands for the incredible partners we serve. By focusing this way in everything we do, we ensure that every decision we make fosters deep connections and lasting relationships. Our commitment to these values enables us to deliver meaningful outcomes for our partners and the communities their brands serve (aka, their Tribes). We hope that in every interaction with our Tribe (aka, our team) you feel and experience them.
Trust
TRUST
We build strong relationships founded on trust, reinforced through honest conversations and clear communication. By being upfront about challenges and successes, we earn the confidence of our partners and empower them to rely on us.
Respect
Respect
We treat our partners, each other, and the work we do with the utmost respect. Every collaboration is rooted in understanding, appreciation, and valuing different perspectives.
Integrity
Integrity
We do what’s right, even when no one is watching. Our commitment to honesty, ethics, and accountability defines our every action and decision.
Boldness
Boldness
We push creative boundaries and take risks to deliver fresh, impactful solutions. Bold ideas, combined with the courage to explore uncharted territory, fuel meaningful, long-lasting results. We measure boldness by how often we embrace new ideas and learn from failure, ensuring that every risk taken is rooted in purpose.
Empathy
Empathy
We believe that to build tribe-worthy brands, we must deeply understand our Tribe Partners and their consumers. By putting ourselves in their shoes, we uncover what matters most to their success and create solutions that resonate on a human level.
We've been blessed with +100 awards for our work
