All Hail The Snapchat Self-Serve Ad Manager

The moment we’ve all been waiting for…Snapchat now offers a self-serve ads manager. Why are we so excited? “According to a Nielsen study commissioned by the company, Snapchat reaches 41% of all 18- to 34-year-olds in the U.S. daily.” (Nielsen Study) As an agency focused on targeting a millennial audience, this news is music to our ears.

 

In the past, advertisers had to work with third-party companies in order to run ads on Snapchat and due to the volume and cost, it was nearly impossible. Now, all businesses can run ads directly on Snapchat through their newly released Ads Manager.

 

Snapchat Ads Manager Overview

The Ads Manager allows you to customize and build audiences, adjust campaigns, manage creative and monitor performance. If you’re familiar with Facebook’s advertising platform, Snapchat has many of the same functions, including custom ad objectives, targeting and performance monitoring. Keep reading for a breakdown of all the deets.

Campaign Objectives

Ads Manager allows you to choose your campaign objective including:

  • Brand Awareness – optimize campaigns to get the most views
  • App Downloads – campaigns are delivered to users likely to download your app
  • Traffic To Website – drive users to your website or designated landing page
  • Video Views – increase views of your video ad

Targeting

Snapchat Ads Manager provides advanced targeting data from DLX Advanced Demographics. This allows you to not only target age, but household income, marital status, life events, etc. Focused targeting means that your content will reach the right people and, if done correctly, lower your overall cost.  

Budget

Snapchat allows you to set and adjust your daily budget. It’s important to note is that there’s $100 per day minimum for all video ads. Here, you can also choose a goal (swipe ups or impressions) and set your ad bid.

Ads

Through the ads manager you can either upload your creative or create an ad in Snap Publisher, Snapchat’s video editing suite. Each video ad is limited to 10 seconds, so it’s important to be clear and concise in your message. Remember, you’re creating content for a social platform focused on teens and millennials, so the content must be engaging in order to be effective.

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Tribu Content Strategist

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