Ideas Post
Barcom Brand Guide
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos...
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff BezosBarcom, an Information Technology firm in San Antonio, does just that: hard things well. When they came to our Tribe for a rebrand we knew that a look that mirrored their Innovative process’ was just what they needed.Inspired by data and advancing the world of technology, we created a sleek “B” logo to represent their brand. To complement this, we also created several geometric- and gradient-style patterns to represent the specially designed and future-oriented solutions they provide.
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Ideas, Ideas, Ideas
TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads
What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas
Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
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