Barcom Brand Guide

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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos

Barcom, an Information Technology firm in San Antonio, does just that: hard things well. When they came to our Tribe for a rebrand we knew that a look that mirrored their Innovative process’ was just what they needed.

Inspired by data and advancing the world of technology, we created a sleek “B” logo to represent their brand. To complement this, we also created several geometric- and gradient-style patterns to represent the specially designed and future-oriented solutions they provide.

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