1. It will set your business as an industry thought leader
Being in the business you’re in, already makes you super knowledge about what you are currently selling. Use this knowledge to your advantage by educating people on the challenges they might encounter that have to do with your business. This is your opportunity to influence a potential lead by providing them with free knowledge on a problem they are facing. Doing so, will impact a person when they are ready to make a purchasing decision. In other words, if your business helped a user with their searching, it is likely that they will think about your brand because of how you made them feel when they were in need for a solution. Given that your brand has a strong identity and great product/service, you have a pretty high percentage rate of converting that lead when the times come.
2. Generating different types of content all over the web will affect your SEO ranking on Google in a good way! (if and only if the content is accurate, authentic and optimized)
You can educate people in many different forms. Some examples include blogging (just like what I’m doing now), video, graphics, webinars, or even eBooks. Utilizing these tools to publish content just like a media company will bring massive amounts of value to people on the web looking for answers to pertaining to your industry. In addition, it will aid your Google overall ranking making you more visible to prospects. Accurately placing and publishing content will be recognized by Google and it will pay off in the long run.
3. Expand your brand awareness and message
The more you post, the more opportunity you have for someone to notice your brand. But do not mix this up, with over posting. What I mean by that is, posting significant amounts of content that bring little to no value to an end user. With that being said, it is okay to post as much content as you want, as long as it is engaging, informative, and something that whoever you are trying to reach will find valuable. If correctly executed, your brand should have a massive online library of available resources to potential, current, and past customers. Ultimately, aiding your brand messaging and presence in your online community and maybe even other communities (if you have collaborated).
4. Strategically published content will embody an inbound marketing approach that will help your business grow. As your business grows, your revenue grows too!
Without even knowing it (or maybe you do), treating your business like a media company and consistently publishing content will embrace what’s called an "inbound marketing strategy". This strategy is a unique approach that looks to move consumers through an ongoing process of attracting, engaging, and delighting. Now that you know, embracing an inbound marketing strategy to your business plan will make it that much more effective.
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