Developing a brand personality isn’t just a challenge—it’s a blast! At Tribu, we love rolling up our sleeves and crafting playful visual identities that let a brand’s true character shine. When we worked on Citizen Chicken & Donuts, we embraced every quirky detail to create a friendly face that customers instantly connect with.
Creating a memorable brand is all about genuine expression and transparency. For Citizen Chicken & Donuts, we knew the key was to celebrate the indulgent, “throw-diet-out-the-window” vibe while staying true to the essence of southern comfort food. Our approach was rooted in Tribu’s core values:
By blending clever mascot design with authentic storytelling, we built a brand personality that feels both genuine and engaging—just the way modern, dynamic businesses in our local creative community love it.
Citizen Chicken & Donuts’ charming rooster isn’t just a logo—it’s the visual heartbeat of the brand. The little plump, playful mascot perfectly mirrors the lighthearted, approachable nature of the brand. This creative process is a reminder of how powerful a well-crafted logo design and visual identity can be when paired with the right branding strategy. Whether you’re rethinking your current look or dreaming up a fresh new concept, a memorable mascot can transform your brand into something truly tribe-worthy.
At Tribu, we seamlessly blend design, strategy, and heart into every project. Our work—from visual identity to on-demand graphic design—ensures that every brand we touch becomes a community favorite. If you’re excited by a project that’s as fun as it is bold, let’s chat and cook up something amazing together!
