Our fearless leader Lindsay Miller recently completed this project for the City of San Antonio Department of Economic Development. This booklet and inserts were designed for SBEDA, or Small Business Economic Development Advocacy Program. Lindsay's goal with this project was to make the basic information of the booklet more visually interesting and engaging. The simplistic design with only a few, intentionally placed hints of coloris not only aesthetically pleasing but easier to digest as a reader. The design is intended to be clean, but not harsh or uninviting. The process of absorbing information is easier, as the design allows for a simple and intuitive flow of understanding as the reader moves through the booklet. Lindsay prides herself on designing for function as well as aesthetic, and this easy and understated design allows a reader to enjoy the booklet without getting in its own way.
Could your company use more practical and pretty designs? Let us develop the right look for you.
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