Email use as a marketing channel grows more and more every day of every year. If you’re not using email as part of your marketing strategy you’re missing out. Email marketing is predicted to grow from $1.3 billion in 2010 to$2 billion in 2014 according to Forrester Research.
How Can Email Help Me?
Email marketing is only as good as the quality of your recipient list. Through natural decay, each year email marketing lists shrink making the effectiveness less and less. Life happens and emails addresses become obsolete. Marketing lists have a tendency to expire at a rate of about 25% a year. It is imperative to replenish your list so your list does not eventually hit zero.
What’s One Way?
A good way to bring in new email recipients is through inbound marketing. Inbound marketing is about attracting leads through your website with useful, valuable content rather than harassing prospective customers with ads or direct mail. Inbound marketing is a method where you attract and nurture prospects. It does not mean you spam the prospects or push them to join you. It is a strategy that focuses on building useful, interesting content to attract subscribers and leads.
One of the best ways to start generating leads through inbound marketing is to launch a blog and create good content worthy material. With this great content you are creating you must be sure to allow people to have access to it. Adding a subscribe box allows for that to happen.
Do a partnership and host a webinar or marketing event with another company that is related to yours but not in competition. Make the webinar informative and encourage participation.
Why Do People Unsubscribe?
Top reasons for unsubscribing from emails is that people receive too many from the same company and the content is no longer relevant. When someone clicks to unsubscribe give them the option to sign up for less frequent emails. Don’t just let them go, give them options!
What Else Can I Do?
Enabling social media sharing and follow buttons to emails will allow for an extension of your reach. This will expand your visibility and allow subscribers to share your emails with friends of theirs. Send targeted emails to subscribers who have mentioned you on social media.
If you follow some of these you will see a return with a growth in your recipient list. It’s worth the time. Talk to us here at Tribu if you have any questions. We can’t wait to talk to you.
