In My Marketing Era: Discussing Taylor Swift As A Brand

Are you ready for it? Here are 4 reasons why Taylor Swift is better at marketing than you.

Messaging

Once Upon A Time

Messaging is how the brand effectively communicates its value to consumers. Swift is often praised for her unique style of songwriting - where she composes beautiful lyrics by way of storytelling. Taylor is the narrator. In a similar fashion content marketers create copy to resonate with a particular audience. Swift’s unique unfiltered nature makes her music relatable and unmistakably hers. Much like competitive businesses, this sets her apart from other artists.

Audience

Taylor Nation

Typically singers will select one genre of music and produce a series of albums throughout their career within the same space. It is extremely rare to see a performer cross genres, let alone find success once they choose to. From Teardrops On Her Guitar country era to the Blank Space pop era and even the Cardigan folk era - Swift has done so on more than one occasion, and her community of fans - Swifties - have only gotten stronger and cast deeper / wider over the last decade and a half. The same goes for marketing in business, you can have a strong company that specializes in one particular niche type of product or service - but it is less frequent to find one that expands across industries. However, when they are successful, they can become workplace powerhouses!

Core Values

Taylor's Version

One of the most important components of marketing a successful brand is its pillars - the elements that separate them from others. A company must stand by these to thrive. Everything Taylor does, she does with integrity. The singer/songwriter uses her platform to reinforce those values. She does not shy away from voicing those values, whether that is supporting various communities, speaking out for those that don’t have voices, or the things she cares most about. She has even re-recorded nearly her entire collection of albums to take ownership of her music in its entirety and away from corrupt record labels and managers.

Engaging Content

Easter Eggs

People have gone wild for the web of clues she so carefully constructs. From lined notes in her lyric books to cryptic clues in her music videos - Swift adores the game. Oftentimes Taylor is working years in advance to promote ideas and albums her fans could only dream of! Fans are continuously speculating and theorizing how to decode the sacred messages, which makes her work engaging and shareable tenfold - a marketer’s dream! "It feels mischievous and playful," noted Swift to L'OFFICIEL. Miss Americana has somehow been Little Miss "Taylor Swift", Miss "Fearless", Miss "Speak Now", Miss "Red" Miss "1989", Miss "Reputation", Miss "Lover" Miss "Folklore", Miss "Evermore", and Miss "Midnights" - a marketing mastermind of her brand for nearly two decades. Besides recuperating from the Houston leg of her Eras tour ( we're located in San Antonio, and that was the closest we could get ) - check out what's been On Our Minds!