Launching Your Redesigned Website: Maintain SEO and Avoid Pitfalls

Revamping your website is akin to a facelift for your digital abode—full of promise and excitement! But like any renovation, it's crucial to steer clear of blunders, especially for your site's search engine visibility. Here are user-friendly tips to navigate your website's redesign while keeping SEO in tip-top shape and avoiding common hiccups:

Before You Go Live

1. SEO Check-Up and Strategy: Like taking inventory, assess what works and needs enhancing in your SEO approach and high-performing pages. Crucial when changing domain addresses. Make Google aware via Google Search Console.
2. Redirect Roadmap: Set up 301 redirects from old URLs to new ones, ensuring a seamless transition and maintaining rankings.
3. Polishing Your Content: Update content to match the new design, ensuring metadata, titles, and tags remain relevant.

During the Makeover

1. Keeping the Lights On: Keep the current site or a landing page live to maintain visitor trust and search engine visibility.
2. Testing, Testing, 1-2-3: Thoroughly test the new site for broken links, slow pages, and technical hiccups.

After the Big Reveal

1. Eyes on the Console: Monitor Google Search Console for post-launch issues, rectifying indexing problems swiftly.
2. Sitemap Update: Update sitemap and robots.txt to reflect the new site structure for proper crawling and indexing.
3. Sprucing Up Your Content: Regularly refine and update content for SEO efficacy.

Pitfalls to Avoid

1. Forgetting Redirects: Implement 301 redirects to avoid traffic loss.
2. Ignoring Mobile Users: Ensure mobile-friendliness for better rankings and user experience.
3. Slow Load Times: Optimize images and use caching for faster loading.

Your website redesign signifies growth. Adhering to these tips and bypassing common pitfalls ensures a seamless transition, maintaining SEO strength and welcoming a new era of website success!

Ready for a successful redesign? Reach out to Tribu and level up your digital presence!