Revamping your website is akin to a facelift for your digital abode—full of promise and excitement! But like any renovation, it's crucial to steer clear of blunders, especially for your site's search engine visibility. Here are user-friendly tips to navigate your website's redesign while keeping SEO in tip-top shape and avoiding common hiccups:
Before You Go Live
- SEO Check-Up and Strategy: Like taking inventory, assess what works and needs enhancing in your SEO approach and high-performing pages. Crucial when changing domain addresses. Make Google aware via Google Search Console.
- Redirect Roadmap: Set up 301 redirects from old URLs to new ones, ensuring a seamless transition and maintaining rankings.
- Polishing Your Content: Update content to match the new design, ensuring metadata, titles, and tags remain relevant.
During the Makeover
- Keeping the Lights On: Keep the current site or a landing page live to maintain visitor trust and search engine visibility.
- Testing, Testing, 1-2-3: Thoroughly test the new site for broken links, slow pages, and technical hiccups.
After the Big Reveal
- Eyes on the Console: Monitor Google Search Console for post-launch issues, rectifying indexing problems swiftly.
- Sitemap Update: Update sitemap and robots.txt to reflect the new site structure for proper crawling and indexing.
- Sprucing Up Your Content: Regularly refine and update content for SEO efficacy.
Pitfalls to Avoid
- Forgetting Redirects: Implement 301 redirects to avoid traffic loss.
- Ignoring Mobile Users: Ensure mobile-friendliness for better rankings and user experience.
- Slow Load Times: Optimize images and use caching for faster loading.
Your website redesign signifies growth. Adhering to these tips and bypassing common pitfalls ensures a seamless transition, maintaining SEO strength and welcoming a new era of website success!
Ready for a successful redesign? Reach out to Tribu and level up your digital presence!
