As a growing business, you’re always looking for ways to get the word out about your service or product. One of the most common ways to help increase brand awareness is by boosting your company’s marketing efforts.If you don’t have an established marketing department, you might consider creating a new marketing-related position within your company, such as a Marketing Director or Marketing Manager. You also might consider outsourcing your needs to a marketing agency. Both agencies and new hires have pros and cons to consider, but ask yourself these three questions to determine where your budget will be best spent.
Are you only looking for someone to manage your social media channels on a daily basis, or rather, a team who can overhaul your entire marketing strategy? Agencies are a resource that come to the table with diverse skills and expertise in a variety of different areas: pay-per-click advertising (PPC), search engine optimization (SEO), analytics, website design, branding, social media management, and more.An agency also has the tools, platforms, and manpower to make the most out of all of your marketing efforts, which saves you time and money in the long run. Agencies have built up a knowledge base of experience with other companies and are able to provide a level of expertise that a single employee simply can’t produce.
Depending on what your marketing goals are, specific timelines might be set in place for when you need (and expect) to see results. For example, your competitor has just invested in a full brand refresh. They’ve come out with a fresh new logo, a cutting-edge website, and brand new specials and offerings...so what’s your next move?You could invest several months of time and research on posting a marketing-related job, conducting interviews, onboarding and training a new employee. You also could research and hire a marketing agency that could hit the ground running within a few days. The choice is yours!
Is your goal to increase revenue? Scale your brand? Increase brand awareness? Agencies can help save a lot of internal time and effort, allowing you to reach your goals in a timely manner. At Tribu, we work with our Tribe partners to establish SMART goals - goals that are specific, measurable, attainable, relevant, and timely. Each marketing initiative is aimed at tackling one of those goals, whether it be a long-term marketing campaign or a short-term email blast. Larger, more complex marketing initiatives will often require a team of specialists who can deliver results and help achieve company goals.While both new hires and agencies have advantages and disadvantages, full-service agencies can help companies achieve their marketing goals in a timely manner.
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