Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds.Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief - the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.
Gym Shark
Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up.
Alice + Olivia
Ad Strengths: Bright colors, bold font, and an exclusive offer.
The North Face
Ad Strengths: Compelling and creative messaging - “Don’t swipe right, swipe up”. 3-step interactive process.
PetSmart
Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.
Bandier
Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background.
Taylor Swift
Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.
Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs.Contact us
