Blogging is an important tool for your online marketing strategy for multiple reasons, but today we will highlight three of the biggies.
As a digital marketing agency, we understand the importance of having relevant, fresh content on our website. But, like any business, our clients’ work takes precedence and we sometimes struggle to market ourselves - you know, “the cobbler’s children have no shoes,” type deal. We have created an internal system to ensure we always have blog posts publishing, setting us up for success online, including social media. New blogs equal new content for social sharing, keeping us active and engaged with our followers.
Not only are blogs helpful with social media but having a consistent stream of new content on your website is super valuable when it comes to search engine optimization. SEO (search engine optimization) is the process of increasing the visibility of a website or a web page to users of a web search engine. Along with other tactics, blogging is extremely beneficial when it comes to search engines deeming your website as relevant. Who knows, you could become #1 in Google’s eyes.
And last but certainly not least, blogs are an opportunity to share your knowledge and position yourself as an expert in your field. Know of pain points people have within your industry? Write about them. Have small tips and tricks for your consumer? Write about them. Share your expertise so that when the time comes for your audience to take action, you’re top of mind.
Need help with your online presence? Reach out!
