Your logo isn’t just an image—it’s the cornerstone of your brand identity. It’s the first hello and the lasting impression, weaving your brand story into a single, powerful visual. Did you know there are distinct types of logos, each offering unique ways to connect with your audience? Let’s dive into the four main types: Logotype, Emblem, Lettermark, and Combination Mark.
Logotypes focus on your brand’s name, using typography to make a bold statement. Think of it as your brand’s name in lights.
Example: Centro San Antonio – See the project here.
Why Choose a Logotype?
Tribu Tip: Play with custom fonts or subtle tweaks to standard fonts for a memorable logotype with personality.
Emblems feature text enclosed within a design, creating a cohesive and often timeless feel. They exude tradition, making them a favorite for brands rich in heritage.
Example: Castaways Seafood & Grill – Check it out here.
Why Choose an Emblem?
Tribu Tip: Since emblems tend to be detailed, test their scalability across digital and print formats.
This hybrid design combines text and imagery, offering versatility to adapt to different mediums.
Example: Citizen Chicken & Donuts – Explore the project here.
Why Choose a Combination Mark?
Tribu Tip: Create synergy by ensuring the text and visuals complement, not compete.
Lettermarks use initials to craft a minimal yet impactful representation of your brand.
Example: Ballet San Antonio (BSA) – View the project here.
Why Choose a Lettermark?
Tribu Tip: Go bold with a custom typeface to make those initials unforgettable.
Your logo should resonate with your audience and amplify your brand’s voice. Whether you’re starting fresh or rebranding, the right logo type can turn your business into a tribe-worthy brand people love.
Ready to make your mark? Contact us today and let’s create a logo that’s authentically you.
