Great! So You Launched Your Website. Now What?

Congratulations on launching your website! It’s a major milestone, but it’s not the end of the journey—it’s just the beginning. Now that your site is live, it’s time to ensure it’s fully optimized and ready to perform at its best. Here’s a checklist to make sure you’re covering all the bases.

Let’s Check All the Boxes

When your website goes live, there are essential tasks your web team should tackle right away:

• Ensure All Redirects Are in Place: Make sure that any old URLs are redirected to the new site to prevent users from hitting a dead end.
• Check Site Speed: Slow loading times can turn visitors away. Optimize images, leverage browser caching, and minimize scripts to ensure your site loads quickly.
• Test for Broken Links: Broken links can frustrate users and hurt your SEO. Run a site audit to ensure all links are working correctly.
• Review Functionality: Verify that all features, forms, and interactive elements work as expected across all devices and browsers.

Starting here is crucial because you don’t want to direct traffic to a site filled with errors. Remember, first impressions matter, and your website is often the first touchpoint for potential customers.

Data Tracking: Measure What Matters

Your website is live, but are you tracking the right data? Setting up data tracking tools is essential for monitoring your site’s performance:

• Google Analytics: Track visitor behavior, traffic sources, and more to understand how users interact with your site.
• Google Search Console: Monitor your site’s presence in Google Search, identify indexing issues, and see which keywords are driving traffic.
• Heatmaps: Tools like Hotjar or Crazy Egg can provide visual insights into how users navigate your site, helping you make data-driven decisions.

These tools give you the insights needed to optimize your website continually. Without data, you’re essentially flying blind.

Be Like Water: Embrace Change

Your website is not a static piece of collateral; it’s a dynamic, evolving part of your brand. Embrace the flexibility of the web:

• Iterate and Improve: Don’t be afraid to make changes. Whether it’s updating content, refining the design, or adding new features, your website should evolve with your business.
• Plan Phases of Development: Consider rolling out updates in phases to keep your site fresh and aligned with your goals.

Remember, a website should grow and adapt just like your business does.

What the Algorithm Wants

Ranking on search engines can feel like decoding a secret language, but there are steps you can take to improve your visibility:

• Leverage Data: Use Google Search Console and SEO tools like SEMrush to gain insights into your site’s performance. These tools can highlight areas for improvement, such as keyword optimization, site speed, and mobile usability.
• Fix Issues: Address any issues that could be harming your site’s visibility, such as slow load times, mobile usability problems, or poor content quality.

Optimizing for search engines isn’t a one-time task—it’s an ongoing process that can significantly impact your website’s success.

Stay Fresh: Create and Engage

Fresh content is key to keeping your audience engaged and your site relevant:

• Regular Updates: Whether it’s blog posts, case studies, or news updates, regularly adding new content helps maintain user interest and boosts your SEO.
• Engagement Points: Create opportunities for users to learn more, get educated, or contact you through your content.

Consistent updates not only improve your SEO but also establish your brand as a thought leader in your industry.

Just the Beginning: Amplify Your Reach

Launching your website is just the first step. Now it’s time to put it to work:

• Campaigns: Consider running digital marketing campaigns to drive traffic to your site.
• Social Media: Leverage your social media platforms to share your website’s content and engage with your audience.
• Ads: Invest in targeted ads to reach a wider audience.
• Blogs: Regularly publish blog posts to boost your SEO and provide value to your visitors.

At Tribu, we believe in amplifying the reach of your site through a comprehensive digital strategy that includes campaigns, social media, and more. Ready to take your website to the next level? Contact us today!

‍