What You Need To Know About The New Threads App As A Content Marketer

It has been over a week since the launch of Meta’s new Threads app. With over 100 million downloads worldwide, this app has been all the rage on social media.

Still confused about how the Threads app works? Don’t worry! We’ll give you the rundown.

Threads Origin Story

Long story short. Mark Zuckerberg and Elon Musk have been competing. With Musk being the owner of Twitter, it was only a matter of time before Zuckerberg released a competing platform.
Now, whether or not that is the reason behind the app, the truth is that the nature of the platform is very similar to Twitter.

Key Differentiators About Threads

• It is only available as an app on Apple App Store and Google Play Store.
• Only one account can be logged in at a time. If you are like us and have different accounts to manage, this is what you do.
• Log out of the app in-between uses to switch from one account to another.
• Because Threads accounts are linked to Instagram accounts, you must be logged in and switched to that account on Instagram in order to access that Threads account.
• Your followers and following on Instagram get transferred to Threads.
• This is a huge plus! Although you may still have to build your following up, it is way easier than starting from zero.

• Smooth integration from Threads to Instagram.
• If you post a Thread and you want to share it on Instagram, you can easily hit share and then “add to story” or "post to feed."

Let's Talk Content Strategy

What does content look like on Threads? Because of the newness of the app, the content posted by brands, influencers, and creators is raw, unfiltered, and unhinged.

Threads is an opportunity for brands to be genuine, relatable, funny, witty, and personable.

As fake as social media platforms may seem sometimes. Threads has shown to be a platform that creates a safe space for genuine human thoughts.

What does that mean as a content marketer? This is where you can grow brand awareness from community engagement. Don’t try to sell your product or service, rather focus on engaging with the audience.

Will it Last?

The question everyone is asking. Is the app going to stand the test of time? There is no way to know for sure. However, as of now, it is an opportunity to engage with a new audience and have fun with it. Social media apps come and go, and as a content marketer, you want to leverage social media for your brands as much as possible.

Want to stay in the loop with more marketing content? Follow Tribu on Threads!