Blogging Should be a Company-Wide Effort

Let me just start by saying this isn’t something I just feel passionately about as a blogger. I feel passionately about blogging as a marketer.  I’ve only just began perfecting my blogging craft this past year to be quite honest and what a shame. Had I been blogging regularly for the last 2 to 3 years, you would have had no trouble finding me today.

– Not me.

I’m a content strategist here at Tribu Marketing & Advertising. I chose this career not because I wanted to become a great writer, but because I wanted to become a better marketer. And although I’m not a writer by trade, here I am writing a blog on company time. Why? It’s a passion of mine to write remarkable content. But, that’s not the only thing motivating me.

Writing For Results

The reason its not only a passion for me is because I don’t just write for my own entertainment, I write because I want to see results. According to multiple sources on the internet, (including Google’s algorithm keeper Matt Cutts) anyone can increase traffic to their website through blogging. A recent report from inbound marketing software giants at Hubspot.com says:

“Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.”

Thats 4 ish blogs per week. Imagine if your site cranked out 4 ish blogs per day? With every daily blog you publish, you’ve increased your chances of showing up in someones search results. Does this mean you have to blog multiple times per day in order to see results? No. But companies that do, get the most website traffic. More is always better, but you can start making an impact with twice per week. Write two remarkable blog articles per week, keyword optimize them, and share them across social media channels; see what happens.

Who Can Blog?

It doesn’t have to be Hemingway, or Fitzgerald worthy content in order for your website to get found. (Although that would be amazing) Your article shouldn’t sound like it was written by a robot either. Search engines can tell the difference. To a search engine, your article is either going to register as a useful article or a spam article. Your goal should be to help Google connect the right person with the right information. Start with something easy, and write about something you love. Help someone solve a problem on the internet. You can do that. In fact, anyone can. The best blogs that I’ve ever read have been comprised of subject matter from multiple authors. Fresh perspectives keep content coming, and most importantly, keep content fresh. Ask people in your organization to write 300 to 500 words on a subject of their choice (relevant to the company) and publish weekly. Do this, and your traffic, internet presence and sales will soar. Just for kicks, ill throw in another one:

“B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all.”  -Hubspot.com

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