Ideas Post
Honest Abe Food Logo Design
Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who...
Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who is the late father of the chef who created Honest Abe Food. It is always an interesting process to create a logo mark that resembles a person. It is a balancing act of having the right amount of stylization and, staying true to the source.The final outcome came out great! Taking inspiration from vintage halftone prints and pop art design, I landed on our final logo. Adding the additional starburst added another layer of charm to the smiling Abe. The overall feel I aimed for hip and bright 1940-50’s mid-century modern style, twisting in a modern look with bright colors and modern typefaces. At the core of honest Abe Foods is a passion for food. I wanted to reflect that passion through a bright and fun design.
Do you have a project in mind? Let us help you bring it to life!Contact us
Let's build a tribe together
Ideas, Ideas, Ideas
Designing for Social: Why It’s Different Than Print
Social design isn’t just print resized. It’s fast, bold, and built to connect. Learn how to design smarter for the scroll.
What CMOs Are Saying About AI Marketing
From predictive analytics to automated content generation, AI marketing is shaking up the game. And CMOs? They’re paying attention.
The “More Content” Trap: Why Content Strategy > Volume
When things slow down, the instinct is to crank up the content. But here’s the truth: more doesn’t always mean better.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
