Break-ups with significant others, friends, or in this case, your ad agency can be rough. You build relationships, share your hopes and dreams for your company and in the end, it doesn’t work out.
Now, wipe your tears and bust out the tub of ice cream. I’m giving you the steps to getting over your last agency break up!
Step 1: Assess the relationship
This is your chance to reflect and really take a closer look at how your agency relationship was overall. What were the problems? How was the communication? Were they providing the results you wanted? What were the successes?
Step 2: Discuss with your team
Take this time to talk to your team and align what your digital marketing needs are. What are the KPI’s(key performance indicators) that will best measure your company’s growth and success? Did your last digital marketing agency strategize alongside you to help identify new KPI’s as your business grew? Have your company’s goals changed since your last agency? This is your chance to really explore your needs and not hold back on what you believe is important.
Step 3: In-House Marketer v. Digital Agency
Digital marketing is an important piece of your business so the show must go on. You’ve already reviewed your recent experience with your last agency and aligned your marketing goals for your company. Now, it’s time to decide if you should staff up and go in-house for your marketing needs or start shopping for a brand-spanking new digital agency. Get back out there!
Step 4: Getting Back Out There
Once you’ve made the decision to give another agency a chance, start your search! The first agency you find may not be the one and that’s okay! Keep your options open, have an open mind and stay true to your company’s goals and what you are really looking for in a partner. Put yourself out there, and talk about your past relationships, it only helps your new relationships grow stronger. Here at Tribu, we pride ourselves on creating tribes that inspire people. We love creating relationships just as much as we love creating results. We love working with businesses small and larger
Ready to give love another shot? Let’s chat!