Standing Out Online In San Antonio
CJMA (Muller and Lopez) Law Firm came to Tribu looking for a different take on a modern web design for a San Antonio law firm. They own and operate a small but mighty law firm, made up of extremely experienced and specialized lawyers who made a collective decision to leave the larger corporate law firms they had previously worked for and start their focused practice. They wanted a website that was as unique as they are, something that could stand up to the law firms in the daunting towers downtown that they are competing with. To achieve this, we had to think outside the box with their web design.
Motion In Web Design
We started by breaking a website down into its most basic elements: information, media, and function. We still had to include the same information as any other law firm – the areas of practice, biographical details about their team, and contact info. We knew we had to use media that would be different from other websites, so we chose to use aerial videos of San Antonio. This way, we could add elegant motion to the law firm’s website design, and still keep our information displays simple.
By using videos of San Antonio, we were able to give the site a local feeling. This helped create an identity for the brand.
We took the concept of motion and applied it to scrolling. Usually, websites scroll up and down, but we decided to do something different. We used custom code to create a side-scrolling effect that makes the website feel and behave in a completely new way.
Details Matter In Web Design
The unexpected detail in the law firm’s web design makes the user feel like they are dealing with a company that is experienced, attentive and trustworthy. This might prompt the user to read more of the information on the website. At the very least, the user will remember the firm because of the unique experience on their website.
A final detail that goes with the concept of motion is the menu at the top of each page. It changes color depending on what background it is on.
This small detail was a big challenge for Tribu. We had to learn a new skill. We’re always looking for new projects that teach us something new. It’s the spirit of innovation that inspires us to keep learning and growing. And it’s how we can make sure your website will be different from all the others in San Antonio.
