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Peace, love & Pantone

Tribu San Antonio Texas digital marketing advertising graphic design content strategy social media agency firm samples color Pantone rainbow spectrum rainbow

Everywhere we turn, we’re surrounded by color. Obvious statement—I know, but if you really think about it, we’re basically living inside our own rainbow. For designers, color plays a huge part of the design process. From choosing a color palette to going to press-checks to make sure those colors printed correctly, color on its own is just as imperative as good design. In fact, there are a ton of studies on the effect that certain colors have on our psyche and emotions.

For those of you unfamiliar with the design-nerd culture, Pantone is a pretty big deal. Pantone, the “world-renowned authority on color,” is responsible for setting the standard language for color communication on all fronts—from designer to manufacturer to retailer to customer.*

With that being said, I’m super excited to announce Pantone’s color of the year for 2018: Ultra Violet 18-3838. No—purple isn’t my favorite color, but my favorite emoji is (🔮), therefore I’m an automatic fan.

Here’s what Pantone has to say about the new color of the year:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

—Leatrice Eiseman / Executive Director of The Pantone Color Institute

Prince would be proud.

Here’s to a royal 2018.

PS: Shout to Colleen for giving up her signed Pantone book that my mom scored from Goodwill.

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

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