Alamo Fireworks came to us in early 2019 with a tired and outdated brand and almost no digital presence. They have been around since 1962, after all. Upon conducting a customer survey, we learned that their audience is young, loves slang, and most of all... They like to have FUN!
The Alamo Fireworks brand got a 2019 makeover. We refreshed their brand colors, incorporated pop-art themed designs, introduced an informal tone of voice, revamped their entire website, and launched a cohesive digital marketing campaign for their 4th of July and New Year’s Eve seasons. The result? The most sales they’ve ever had - and they’ve been around for 81 years!
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