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Senior Living Made Mid-Century Modern Chic

We were recently approached with the challenge of rebranding a senior living apartment complex right here in Tribu’s hometown of San Antonio. This particular apartment complex was looking to bring new energy to its identity, not only to excite potential residents, but also to overcome previously negative community perceptions.  

That’s where we came in – our goal was to make sure this new brand gives off fun and friendly vibes. The target market is 55+ years old residents who are tired of home maintenance and looking for a community to spend time with, while also being able to come and go as they please. Our approach was to give the brand a mid-century modern feel with energizing pops of color.

Check out some pages from their brand standards guide and tell us what you think!

Logo Mark

Brand Promises

Brand Colors

Brand Pillars

Thinking your business needs a brand refresh? Drop us a line or give us a call, we love giving brands a fresh spruce!   

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Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

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Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

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