We were recently approached with the challenge of rebranding a senior living apartment complex right here in Tribu’s hometown of San Antonio. This particular apartment complex was looking to bring new energy to its identity, not only to excite potential residents, but also to overcome previously negative community perceptions.
That’s where we came in – our goal was to make sure this new brand gives off fun and friendly vibes. The target market is 55+ years old residents who are tired of home maintenance and looking for a community to spend time with, while also being able to come and go as they please. Our approach was to give the brand a mid-century modern feel with energizing pops of color.
Check out some pages from their brand standards guide and tell us what you think!
Logo Mark
Brand Promises
Brand Colors
Brand Pillars
Thinking your business needs a brand refresh? Drop us a line or give us a call, we love giving brands a fresh spruce!
Like our work?
Contact us and let us make your project shine!
Contact us
Tribe up your inbox and keep up with Tribu
Discover how treating creativity as a muscle that needs regular exercise and varied stimulation can help keep it in top shape. Learn how to build visual fluency, tackle new challenges, manage fatigue, explore uncharted territory, generate innovative ideas, and forge novel syntheses.
Discover the latest and most exciting web technologies with our new blog series, the Monthly Tech Spotlight. Learn how to elevate your online presence with Lottie Animations, Spline, and more.
Discover how influencer marketing can help brands build authentic connections with consumers in the digital realm. Learn how to leverage influencer endorsements to enhance brand awareness, credibility, and engagement.
.gif)
210.209.9209
hello@wearetribu.com
420 Milam
San Antonio, TX 78202
The Work
Services
About Us
On Our Minds
Careers
Contact Us
Stay up to date with the latest from our Tribe, celebrate achievements with us, and soak in new marketing insights.