Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds.
Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief – the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.
Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up.
Alice + Olivia
Ad Strengths: Bright colors, bold font, and an exclusive offer.
The North Face
Ad Strengths: Compelling and creative messaging – “Don’t swipe right, swipe up”. 3-step interactive process.
Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.
Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background.
Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.
Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs.