Ideas Post
Swipe Up! 5 Examples of Instagram Stories Ads with Strong Call-To-Actions
Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds.Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief - the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.
Gym Shark
Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up.
Alice + Olivia
Ad Strengths: Bright colors, bold font, and an exclusive offer.
The North Face
Ad Strengths: Compelling and creative messaging - “Don’t swipe right, swipe up”. 3-step interactive process.
PetSmart
Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.
Bandier
Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background.
Taylor Swift
Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.
Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs.Contact us
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What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas
Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.
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