Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds. 

Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief – the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.

Gym Shark

Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up. 

Alice + Olivia

Ad Strengths: Bright colors, bold font, and an exclusive offer. 

The North Face 

Ad Strengths: Compelling and creative messaging – “Don’t swipe right, swipe up”. 3-step interactive process.

PetSmart

Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.

Bandier

Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background. 

Taylor Swift 

Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.

Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs.