4 Marketing Lessons to Learn from the NBA

The strangest NBA playoffs in history are already underway, with teams quarantined in “The Bubble” at the ESPN Wide World of Sports complex in Orlando, Florida. As the games continue, other sports franchises in the country are looking to the NBA for lessons in creating successful bubbles of their own. As marketers, however, we can look to the NBA for lessons of our own in another area where they’ve found success– marketing. Below are four of the best takeaways from the NBA’s marketing strategy:

Generate organic content constantly

Besides sharing video clips and interviews from before and after games, the NBA also publishes blog posts, articles, and an email newsletter, all of which are designed to leave fans well-informed and wanting more. Creating and sharing your own unique, interesting, and relevant content is one of the fastest ways to establish yourself as a leader in your space and capture the interest of your audience.

Weave your brand into the culture around you

The NBA and its various personalities have been a staple of pop culture for decades, whether it’s being shouted out in songs, appearing in commercials, or even starring in movies (Space Jam, anyone?) Although this level of cultural immersion may not be possible for smaller brands, you can still capitalize on moments in pop culture via social media, organic blog posts, and original video content. Additionally, if you don’t have the capacity to find a celebrity endorsement, look to social media! Influencers are more accessible for small brands than major celebrities and still have the ability to catapult your brand into the spotlight.

Understand the importance of social responsibility

The NBA doesn’t shy away from social issues, and is known for empowering players to speak their minds and share their own experiences and opinions. Both basketball courts in The Bubble are emblazoned with a “Black Lives Matter” decal, and players’ jerseys sport messages of empowerment across the back. The data proves that younger demographics are more socially engaged than ever before, and demand the same from the brands they use– if your target audience is millennials or Gen Z-ers, it’s wise to follow the NBA’s example and share your brand’s values with your consumer base.

Engage with consumers on all levels

The NBA is incredibly active on social media, resulting in fans constantly reposting and responding to popular content– many popular social media accounts such as House of Highlights have sprung up with the sole purpose of resharing the best videos. The goal of creating any piece of content should always be engagement, and the NBA has achieved that on a massive scale.

Are you looking for an agency to implement an all-star strategy for your own brand? We’ve got you covered! Drop us a line to get started today!

Instagram Reels vs. TikTok: Adjusting your Social Media Strategy to an Ever-Changing Industry

If you’ve been keeping up with the news, then you are aware of the short-form video “rat race” that was kicked into high gear ever since talks of banning TikTok began in the U.S. 

TikTok, a video sharing social network owned by ByteDance, has revolutionized the social media landscape with over 2.3 billion downloads. Advertising powerhouses like Apple, HBO, and others flocked to the social network to connect with the newest generation of buyers, Generation Z. 

However, as the Beijing based app raised more and more security concerns and talk of the application’s ban in the United States got serious, many companies started to pull their ad spend.

As what appears to be the downfall of TikTok in the U.S., comes the rise of Facebook’s newest feature, Instagram Reels. 

Instagram Reels is Facebook’s own in-app version of TikTok. Launching last November in Brazil, Instagram Reel’s is now available in over 50 countries around the globe, including the U.S. It’s clear to see that the social media landscape is ever-evolving, but keeping up with the industry, from a brand perspective, isn’t always so simple.

We decided to break down the latest changes in short-form video networks to help you adjust your social media strategy.

What Makes Instagram Reels Different from TikTok? 

We’re glad you asked!

First, Instagram Reels is integrated into the Instagram application. You and your customers will not have to download a separate platform in order to create or view content. Because of the integration, your short-form videos will live on your normal business or personal profile, similar to IGTV videos. 

Second, Instagram Reels can be a maximum of 15 seconds for the time being; whereas, TikTok videos can be up to 60 seconds. Surprisingly, these 45 seconds do make a difference in the content produced.

To get a feeling for what other content is being created, head over to the Explore Page. Instagram’s Explore page for Reels functions very similarly to TikTok’s For You Page. This is great news for brands who liked the large potential reach that TikTok provided.

But Is It Working for Brands? 

Another great question! 

Brands like Netflix, Asos, Sephora, and Louis Vuitton have already started to see the effects of using Instagram’s Reels feature. In fact, many brands are seeing the same (if not more) engagement on the Reels than their other content. Similar to TikTok, many brands and users are loving the native nature of the content. 

When it comes to creating content for Reels, many brands have utilized their successes from TikTok by reposting the short-form videos. In addition, Instagram’s huge influencer base makes for a unique way to collaborate with some of the biggest influencers in your industry.

As of right now, brands do not have the capability to boost or advertise their Reels on the explore page. This gives brands some time to perfect the content and boost organic engagement.

We know it can be hard to keep up with the fast-paced, ever-changing social media landscape. By partnering with Tribu Creative, you will no longer have to juggle your social media marketing plan with a quickly evolving industry. We keep up to date on the latest trends in social media while constantly looking for ways to effectively apply them and grow your online presence.

Ready to advance your social media strategy?

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Lights, Camera, Action – how using video can bring you cash – Grow 2020

Hey, you! Welcome back to the third Grow 2020 video for you.

Video is on the rise and consumers are watching more video than ever. In fact, more than 50% of consumers prefer to see videos from brands over any other type of content. Whether it’s through demos, explainer videos, or animations, businesses are using video to gain new customers. In 2018 alone, 93% of businesses reported getting a new customer thanks to video.

How is your company using video to grow? And if you aren’t, why not?

Check out this Video

 

Today’s Grow 2020 will be focused on using video to grow your business. If you missed the first or second videos, be sure to watch them and stay caught up with how we’re going to use digital marketing strategies to grow in 2020. If you have any questions or want to discuss how to use digital marketing to grow your business this year, let’s get connected. Keep checking our blog for video #4.

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