Lucky 13 + A Special Judges Award: 2018 American Advertising Awards (ADDYs)

Tribu and the 2018 American Advertising Awards (ADDYs)

Triskaidekaphobia is an extreme superstition of the number thirteen. As many as three million people suffer from a fear of this number, which is why you’ll be hard pressed to find the thirteenth floor on an elevator in San Antonio, or across the country. However, at Tribu we do not have this affliction.

For two consecutive years, thirteen has been the Tribe’s lucky number at the American Advertising Awards, which celebrates the best professional and student advertising work produced in the San Antonio market.

The 2018 judges panel consisted of a diverse group of advertising professionals from around the country, in specialized fields like print and broadcast and online and interactive, as well as two local student competition judges.

Our motto is “work hard, play hard,” and the Tribe did just that at the award ceremony held at the Sheraton Gunter Hotel in downtown on March 3.

Of the thirteen awards, plus a Special Judge’s Award, Tribu and its partners took home the following:

  • SPECIAL JUDGES AWARD – Tribu Trio Modern Mediterranean Website
  • GOLD – Tribu “Meet Me at Trio” – Trio Modern Mediterranean
  • GOLD – Tribu “Great Water Makes Great Whiskey” – Devils River Whiskey
    • Major congrats (and gratitude!) to our collaborative partner on this one, Epic Creative Media. Need award-winning video? Call Epic!
  • GOLD – Tribu – Trio Modern Mediterranean Website – Trio Modern Mediterranean
  • GOLD – Tribu – Launching Devils River Whiskey – Devils River Whiskey
  • SILVER – Tribu – AAA 2017 Winners Book – American Advertising Federation
  • SILVER – Tribu “Congrats from ADDY Bae” – American Advertising Federation
  • SILVER – Tribu – Trio Modern Mediterranean Logo – Trio Modern Mediterranean
  • SILVER – Tribu – Abode Living Website – Abode Living
  • BRONZE – Tribu “Tuck & Bundle – Bundle Up Manual” – Tuck & Bundle
  • BRONZE – Tribu – Proventorque Website – Proventorque
  • BRONZE – Tribu “An Evening in Mardi Gras” – City of San Antonio
  • BRONZE – Tribu – Devils River Whiskey Website – Devils River Whiskey
  • BRONZE – Tribu – San Antonio’s Tricentennial Website – San Antonio Tricentennial Commission

As I read over the list of awards, I couldn’t help but think of my favorite, superstitiously avert advertising professional, Don Draper. Donny boy once said, “Even though success is a reality, its effects are temporary.” The Tribe ascribes to this mentality.

Although we celebrate the success of the work we produce at Tribu, we will not rest on our laurels. Thirteen is a just a number, lucky or unlucky. As a Tribe of creative, Millennials, we can’t help but strive for more. Which is why we will continue to produce the most elevated content and design for our partners as we move forward in 2018 and beyond.

Cheers to our fellow American Advertising Award winners, and to producing more award-winning work!

Want some award-winning work from the friendliest and happiest tribe in town?

2017 American Advertising Awards: Tribu Takes Home A Special Judges Award and Twelve Additional

The tribe enjoyed a stellar night at this year’s 2017 American Advertising Awards (Addys) held at The Aztec Center and hosted by The American Advertising Federation – San Antonio. We’re proud to be the recipient of thirteen (13!) awards this year in a wide set of category disciplines, including our personal favorite award, a Special Judges Awards for “Strongest Opening Act.”

The total take home of the night is listed below:

  • Tribu “Welcome to the Tribe” Gift – Tribu
  • Tribu “Welcome to the Tribe” Gift – Tribu
  • Tacos and Tequila Website – Tacos and Tequila
  • Silver Eagle Global Website – Silver Eagle Global
  • 2016 SAAS Snapchat Filter – San Antonio Auto Show
  • Blue Mesa Grill Website – Blue Mesa Grill
  • 20th Annual Hatch Chile Festival Campaign – Tacos and Tequila
  • 20th Annual Hatch Chile Festival Illustration – Tacos and Tequila
  • Travis Park Event Poster Series – City of San Antonio
  • Luciano Franchising Brochure – Luciano Restaurants
  • Tacos and Tequila Food Menu – Tacos and Tequila
  • Innovation Triangle Website – City of Bellevue, WA
  • Santikos Star Wars Rogue One Social Campaign – Santikos Entertainment
Experience the joy with us – scroll through the evening:


A post shared by The Tribe | Tribu (@wearetribu) on

Of course, this post wouldn’t be complete without the following shoutouts:

  • Congrats to all the agencies and winners of the 2017 American Advertising Awards – it’s an honor to share this industry with you.
  • And last but certainly not least, thank you to the amazing Tribe partners that believe in us to pursue and produce great work on their behalf. You unleash the power of ideas everytime you say “yes” and we couldn’t be more thankful for the journey we share with you.

With #TribeLove,

Sara S. Helmy

CEO of Tribu

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