The Benefits of Showcasing Company Culture in Your Content

Company Culture. It’s an integral part of business, and a popular term amongst millennials. But what is it exactly? Often referred to as the shared values, standards and practices that characterize an organization, it is the intangible element that determines how employees act in their workspace.

Whether strategically implemented or not, it’s there, so why not use it to your advantage and showcase it in your content? There are a variety of different ways this can be achieved popular examples include pictures or videos of employees on their birthdays, dogs in the office and fun interior features such as ping pong tables and wall art. Allowing consumers to see who and where they’re buying from is becoming increasingly more important in order to build trust. So, if you’re not already showing the world what goes on behind closed doors, here’s why you should:

Makes Your Brand More Personable

Using content to showcase your company culture shows the human element of your brand. By putting faces to a name, telling stories and giving buyers a glimpse inside the working environment, it allows customers and prospects to build trust and develop an emotional connection, which ultimately helps nurture leads and increase sales. Remember, “people buy from people!”

Attracts Talent

Money doesn’t buy happiness, and millennials know this best. On average, they would be willing to give up $7,600 in salary every year for a job that provides a better company culture for them.

By creating content that shows appreciation for employees and gives insight to how the business runs, it can help position the company as a desirable place to work, and thus, attract the best talent. This content can be further utilized in the recruitment process, too – add it to the careers page on your website!

Creates Competitive Advantage

Company culture builds brand identity. It’s what differentiates you from your competitors, and the best thing about it is that it cannot be duplicated quite like a product, service or price point can. Your culture is unique to you.

Think about the Instagram pages of two different agencies. They both provide useful content infographics, examples of their work, and inspiring quotes. However, one of them also shows behind the scenes footage and shares inspiring stories about its employees. You’re going to want to work with the agency that showcases its culture because it positions itself to be more human and approachable. It isn’t always about the end result, it’s about the journey you take to get there and the relationships you built along the way.

Company culture matters. It sustains employee enthusiasm, promotes innovation and ultimately it increases your bottom line by giving people a reason to want to work with you. So, if you haven’t already incorporated it into your content strategy, now is the time. And if you don’t have a content strategy – we can help! Contact us today.

Blunder and Recover: Three Marketing Mistakes That Companies Make

Precious amounts of time are spent towards marketing efforts and yet many companies feel that the results are not what they expected. With a new and improved website, promotions circulating, and ongoing paid search campaigns, why isn’t money falling from trees?

What companies fail to realize is that although marketing efforts are all separate tasks, there must be cohesion in the planning, creation, and execution. Companies must understand what they are marketing, what they want to achieve, and where they want to achieve it.

If you’re unsure of where you’re going wrong or what you need to improve, we’ve got you covered on three of the most common marketing mistakes companies make and how you can recover from them.

1. Marketing without a strategized plan.

Companies tend to believe their product is magical, can do everything, and that anyone with an income will buy it amongst all other similar products. This is common mistake number one.

The truth is, in order for your product to succeed you need to define a specific target market in which your product will flourish. Plan it out thoroughly – write out what your product offers, define who you want to reach, set a price structure, and find that one advantage your product has over your competitors.

After, market it like the wind through all the media you choose.

2. Inconsistency within your brand.

Although some companies do take appropriate steps in outlining their company’s position, it is common for many employees within the company present their own spin on things.

Unfortunately, when the positioning language is disseminated inconsistently it results in a confused target audience who is unsure of who you are and what your company has to offer. The only way for your market to truly understand how awesome your company is, by ensuring consistency.

Clearly define who you are and what you offer. Take pride in what makes you different from your competition. There’s no shame in being fabulous! Launch your positioning statement throughout your company and make sure every stakeholder has it memorized properly.

3. Selling words you don’t have.

It is great to know what your product can offer and what its biggest advantages and disadvantages are. Know your product and market it like there’s no tomorrow, but never market something you’ve never tested that can’t be validated. Many brands have faced lawsuits due to this very blunder, or worse, upset their customers.

Like stated, take pride in being fabulous, and only market what you know about your product.

Faking it until you make it does not apply in marketing!

The next time you set out to market your product and brand, avoid the blunders. Nothing is sweeter than seeing your brand successful and making a difference.

Tribu is all about helping you tell your story and making that connection with your brand and its tribe. Contact us today to start marketing your product!

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