Ask yourself these 4 questions before you choose your final design.

1. Does the design clearly set your company apart from your competitors?

Companies that share a similar look and feel within the same industry can be very confusing for consumers. While you may like what another company is doing with their brand and/or graphics, it is well advised to think outside the box and push the boundaries within your industry. This will help your company clearly stand out for customers and prevent brand confusion – the last thing you want is to spend thousands of dollars on digital marketing, advertising, and graphic design only to have a potential customer purchase a competitor’s product and/or service by mistake.

2. Does your design have one clear message or call to action?

People see advertisements all day every day. We are all consistently marketed to. We are seeing more ads than any other time in history on a daily and even hourly basis (if not more). So you want your message, product or service to stand out from the ever so busy world around us, right? Here are a few basic design to-do’s to make this possible. Your call to action should be simple, easy to find and understandable to your target market. Keep your design clean and simple to read for the appropriate media. So I know you love that script font you’ve seen everywhere but it might not be the best choice for a billboard. Don’t crowd your designs with paragraphs of text when a simple description will suffice. Most ads are meant to entice your consumers to visit a website or landing page where there they can deep dive into your company. There’s no need to tell the whole story on a social media ad about every product you sell or every last detail of your services or what your company’s mission statement is. There’s a time and place for everything. Think of it as a first date – you don’t want to tell your entire life story the first time you meet someone, it can be overwhelming to say the least and a bit standoffish.

3. Does the design align with your KPI’s or company goals?

This seems pretty straight forward, right? Is what you’re saying aligned with your company’s main objective? Maybe…maybe not, but hopefully yes. You want to make sure your current ad campaign is doing what you want it to do. Is it driving sales, creating brand awareness, promoting a new product or whatever your “end goal” is should be the focus for the said campaign. We don’t want any confusion for the consumer with too many messages.

4. Is the content well suited for the platform?

Are you posting paragraphs of text in an Instagram post??? If you are, then shame on you, SHAME! Look, whether or not we want to admit it, we as humans don’t want to read massive amounts of text when we are consuming “entertainment.” An image, graphics or a combination of them can speak louder and cross language barriers. The point here is to make the content you have appropriate for the platform. Sounds easy and pretty simple but we’ve all seen those ads that just don’t belong and are executed poorly.

Do you have a project in mind? Let us help you bring it to life!

Amazon Advertising – Taking Advantage of Where the Shopper Is

Amazon has grown to become one of the biggest online retailers. Companies are now able to sell directly to Amazon, cutting out middlemen you might have to deal with when going a more traditional route and increasing ROI. 

Amazon’s use of its search feature is similar to that of search engines. Amazon’s advantage, however, is that they shorten the customer’s buying timeline. Rather than browsing multiple sites, customers go directly to Amazon when they are looking for a new product. Not to mention if you have Prime, completing your shipping and billing is just a few buttons away. 

What Can I Do With Amazon Advertising?

Amazon’s self-managed options function similarly to other search ad platforms. With Amazon, you have a few options on how to display your ads.

  • Sponsored Products: 
    • Sponsored products appear in the search results, helping bump your product listings to the top of the search results for general queries. 
  • Sponsored Brands:
    • Sponsored Brands take up more space on the search result page allowing you to include your logo for brand awareness and customize a headline to appear along with your products. 
  • Display and Video:
    • With Amazon’s offerings expanding offline through Alexa and the Fire Stick, they’ve opened new options for advertising as well. Using display or video, brands can showcase more of who they are by creating captivating graphics that can be shown on Amazon’s display network. 

Is It Right For Your Business?

  • Consider your inventory: Are your products sold in bulk? Do you have the inventory ready for restocks?
  • Consider your revenue stream: What percentage of Amazon sales contribute to your gross revenue? Is another one of your sales channels more profitable?
  • Consider your budget: Like most digital PPC campaigns, it takes some testing to figure out your sweet spot. Amazon recommends starting budgets anywhere between $10-50/day for initial testing. 

Not quite ready to make an investment on the platform? You may want to consider the Amazon Store Pages. Amazon also offers sellers and vendors an option to create their own multi-page store on Amazon for free, allowing you to promote your brand and products. Amazon allows creators to have a little more flexibility in your creativity and show off your brand.

Ready to get your Amazon campaign started? Tribu is ready to help – get in touch with us today!

Why companies are leveraging Bachelor-franchise ‘influencers’ for their brands

Even if you aren’t a fan of ABCs long-running franchise, chances are you’re aware of the show and even a few of the contestants who have been part of it.

Bachelor ‘graduates’ are being asked to promote a variety of products across different social platforms. As the show rises in popularity each season, ex-contestants have become prime targets for influencer marketing. Whether it’s via an Instagram post, talked about in a YouTube video, or snuck into a podcast, contestants are promoting products ranging from weighted blankets to french fries.

Massive companies such as McDonalds, Reebok, Capital One and Estée Lauder have tapped into the Bachelor sphere to promote a wide variety of products and services. Halo Top, a popular low-calorie ice cream, partnered with the Bachelor franchise by running a national television commercial during the 2019 season finale. ABC also used product placement and had stars eat the ice cream throughout several different episodes.

The campaign didn’t stop there. Halo Top and Nick Viall, the star of the 21st season, also partnered for an Instagram post.

Halo top social media by Jason Tartick Social media, Tribu Insights

Smaller lifestyle brands have also tapped into the niche. FabFitFun, Love Comfitude, and TruSelf Organics are just a few up-and-coming brands who have leveraged influencer partnerships to expand their reach. By using a combination of personal stories, coupon codes, and candid photos, contestants are able to advertise almost anything.

Jason Tartick Social media, Tribu Insights

So – why are so many brands utilizing franchise favorites to leverage their brands?

Relatability.

Celebrities such as Cristiano Ronaldo, Kim Kardashian, and Dwayne ‘The Rock’ Johnson lack the authenticity that many Bachelor contestants bring to the table. Unlike traditional celebrities, Bachelor & Bachelorette stars exemplify attainable, personable lifestyles that appeal to wider audiences. Former contestants also tend to have higher engagement rates than the average influencer, according to Launchmetrics, a data analytics company. 

The reality stars are also more accessible than big-time celebrities. Due to their lack of super-stardom, past contestants are able to launch their own blogs, podcasts, and other brand collaborations. Joelle Fletcher, season 12s Bachelorette, is one of the most popular women from the franchise. Not only does Fletcher partner with brands for sponsored Instagram posts, but she has also launched her own clothing line, created a mini-web series, and has a new show airing on CNBC.

cash pad, Series premiere, Tribu insights

Whether you choose to ‘accept this rose’ or not, former contestants are currently dominating the influencer world.

Do you have a project in mind? Let us help you bring it to life!

The Best Social Platforms For Your Business & How To Measure Them

When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time. 

When entering the world of social media, it is important to first pick the correct platforms to use to find your audience. Then, you need to identify and understand the best key performance indicator (KPI) metrics to track based on your overall goals to see if a platform is bringing you the results you want. 

Platform Overview with Associated Metrics

Facebook

Definitely a good starting point when entering the social media space for the first time. Facebook has the most robust advertising targeting (AKA: you can find out very creepy things about your audience quickly), and it also controls advertising on Instagram through Facebook Ads Manager. KPIs to consider:

  • Cost Per Result (Cost per engagement, cost per conversion, cost per click, etc.) Super important when figuring out how much budget you need to make an impact
  • Impressions and Reach – how many people are seeing your content or ads?
  • Engagements – Likes, comments, shares, clicks and more on content or ads. The “am I providing any value to my audience” metric.
  • Leads/Conversions – New customers, email list subscribers, ticket purchasers, etc. These are people who directly converted from ads on social media
  • Follower Growth – Good to track as a means to an end. Page growth proves interest in your business or services over time. 

Twitter

Perfect platform for lively news and updates, engaging in a deeper and ongoing conversation around certain niche topics, events, trade shows, etc. More posts per day are preferred. KPIs to consider:

  • Engagement Rate – Percentage of people who engage with your tweets
  • Number and Types of Engagements
  • Average Tweet Performance – On average, how are your trending over a time period compared to another time period?
  • Impressions and Clicks – How many people are seeing your content or ads and are they clicking on them?
  • Follower Growth 

Instagram

Extremely focused on visuals! A great fit for brands with strong photography, retail, restaurants and bars, beauty, B2C and more. Connected to Facebook for advertising, so very easy to use with strong audience targeting available. You can also use the Insights tab to see high-level data on your audience and more. KPIs to consider:

  • Engagement Rate  
  • Number and Type of Engagements  
  • Impressions and Reach
  • Cost Per Result
  • Website Visitors
  • Leads/Conversions
  • Follower Growth 

Snapchat

More geared toward that younger Gen Z crowd. Ages 15 – 18 is about right for your audience reach. You can do snaps, stories, customized geo-filters and more as paid options based on your goals. KPIs to consider:

  • Impressions
  • Video Views
  • Quartiles & Completions – The number of Snaps watched for a certain percentage of time duration or watched all the way through (25%, 50%, 75% or 97% or above) 
  •  Cost Per Result
  • Conversion Metrics – Purchases, Add-To-Carts, Signups and more
  • Account Growth

LinkedIn 

Most referred to as a professional B2B tool. Through the advertising platform, advertisers can target by job title, company name, seniority, industry and more. Similarly to Facebook, you can find out very detailed information on your audiences to build strong ads that can lead to conversions. KPIs to consider:

  • Cost Per Result
  • Conversions/Leads
  • Impressions
  • Clicks
  • Click-Through-Rate (CTR)
  • Engagements
  • Follower Growth

Do you have a project in mind? Let us help you bring it to life!