High-performance Patient Care Ennoble Logo Design
This project was unique to develop. Ennoble is a one of a kind exclusive concierge hospitalist service for selected primary care physicians…
3 Strategies to Keep You Learning and Growing as a Graphic Designer
Working as a graphic designer over the years I have developed some strategies that have helped me grow. These are some helpful tips that have helped me become a better designer.
1. Keep an open mind when it comes to design
Keeping an open mind allows me as a designer to observe and learn from others. If you are experienced or a beginner, you can always learn something new and that never changes. I have observed many types of workflows and different ways to be efficient. All of this observation has allowed me to grow my task management skills as well as pick up new ones. Sometimes I try something new, and I am pleasantly surprised which allows me to reflect and slow down – focusing on getting better at what I love to do.
2. Learn your design tools in the moment
It is easy to get carried away with work and keep a routine. Especially when you are working in a fast-paced environment with many deadlines. What has helped me become a more efficient designer is learning new techniques and features of the tools I use while I work.
For example, I have used Adobe Illustrator for years and I am constantly learning new tricks and shortcuts. One rule I have given myself is learning one new button or feature during the day. It has helped expand my knowledge of Illustrator as well as increase my speed.
3. Be curious and try new tools
I personally love learning new things, but sometimes it is hard to find new things to learn, or even know where to start looking. Therefore, try whatever piques your curiosity – I enjoy attempting a creative skill that I have never experimented with before for no other reason than it’s interesting to me at the time. I have found that those journeys have been the most rewarding and surprising – especially when you get to take those new skills into a later project.
Learning new tools helps with solving problems or figuring out the best way to execute a project. Currently, I am learning Blender (a free 3D animation softwares) in my free time.
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Waterway Logo Update
How to update an existing logo without losing brand recognition. All while keeping key elements of the original logo the CEO loves.
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Branding and Graphic Design Diversity
Sometimes our greatest strengths are not perfection in repetition but greatness in diversity. Every day is different when you work at Tribu, Digital Marketing Agency. There’s always a new riddle with a unique solution. One size does NOT fit all when you work with such a wide range of clients and emerging technologies in the digital realm. We’re always pushing boundaries when it comes to creative problem solving. Take a look at some of the brands below, each company has its own goals and objectives. In the end – they’re usually all the same, “let’s get butts in seats and increase our revenue flow.” However, they don’t all achieve those goals in the same way. Their target markets are different, their products vary and so do their marketing tools. Can you believe that all of the logos here were produced by the same two designers? If you can, you’d be right. Designers at Tribu are trained to have an array of artistic abilities so that we can offer the best graphic design solutions. Whether you’re looking for something corporate, hand crafted or something in the middle we have what it takes to get you there. Reach out to see more of our branding and design or to get started on a project of your own!
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TELL IT, TO SELL IT.
A logo is not a brand. A brand is a story. A feeling. An interaction. A logo simply supports the brand.
The overused example:
Apple.
Designer: Rob Janoff
The apple originally came from Sir Isaac Newton’s famous knock on the head. The apple represented a new idea and a new way of thinking – a technological breakthrough.
In 1997, the Think Different campaign was released. Steve Jobs related the big crazies such as Albert Einstein to the consumers of Apple products. Apple wanted people to feel smarter when interacting with the brand.
It’s actually funny when you stop to think about the mass of people who consume Apple products. There’s nothing unique about the products themselves. However, people buy Apple because other people buy Apple. They’re not buying a product, they are buying a manufactured identification of uniqueness. They are buying a feeling.
The point is: A story/message can be stronger than reality, stronger than a logo, and stronger than the product it sells. So, start your brand with a story, not a logo.
When we design at Tribu, it is with intent to tell a story. Check out a few of these visual elements we use to present a logo.
Start with a story. What is it that consumers need to feel when they interact with the brand? After speaking with one of our capital holdings Tribe members(clients), we decided on a few key story elements.
Above Ex: 1: The seal represents security. 2: Sophistication is a reflection of its clientele. 3: An old world feeling helps the new brand feel established.
Above, the arrows lead you to the facets of the logo that tell the brand’s story. Once the story is told through visuals, it’s hard not to sell the concept. We design first for the end user, but most of the time, that means inadvertently selling our ideas to our clients.
Don’t forget that your story can even be told through color. Color is a major player and typically comes after the form of a design is established. The above pallet mirrors the sophistication and wealth of the brand.
Tell the brand story practically. Your idea might look great on paper, but how does it exist in the real world? Can you touch it, see it, or hear it in its environment and is it telling the same story?
While MBH is in its infancy, we’ve still set the ground work and plot for a great brand. Armed with a brand guide and design parameters, the MBH brand can now extend across all platforms and media with confidence and strong messaging.
If you’ve made it this far, I’ll spare you the scroll back up.
What you need to remember:
• A logo is not a brand. A brand is a story. A feeling. An interaction. A logo simply supports the brand.
• When we design at Tribu, it is with intent to tell a story.
• A story/message can be stronger than reality, stronger than a logo, and stronger than the product it sells.
Need a great partner to bring your brand’s story to life? Hit us up!
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Logo for The Alley On Main
PANTONE 871 U
Pure class and timeless sophistication are embodied in this metallic Pantone. Pantone 871 U reliably serves to elevate virtually any design with an absence of both strength and elegance. If you’ve been searching for a color that will advance your design to the next level of sophistication, look no further than Pantone 871 U.
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