minimalism

Keep up with changing trends and embrace simplicity to make a statement. Learn how minimalistic marketing can give you an edge over competitors and improve your reach.
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Marketing

The Rise of Minimalistic Marketing: Embracing Simplicity in the Digital Age

From influencers to companies, minimalism is having a moment. Take a look at why this trend isn't just here today and gone tomorrow.

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Most people can remember where they were on the day they learned Mr. Pringle had undergone logo reconstructive surgery. Pringles, an iconic brand that had stayed firm in its visual identity for nearly 25 years, had decided to trim back on the decorative elements on its cans and move to a more minimal, simplistic direction...
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Design
Marketing

The Flattening: Why Brands Are Simplifying

Logos and their brands are becoming flatter and simpler. Is minimalist branding good graphic design or a trend that everyone wants to chase?

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