Why Micro-influencers Should Be Apart of Your Social Media

Less is More: Why Micro-influencers Should Be Apart of Your Social Media Strategy

Did you know 82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer?
Think about that.

Followers, until recently, were the main metric considered when determining an influencers value. The more followers you had, the more influence you had. Enter the micro-influencer.

Micro-influencer [noun] : Everyday consumers from the general public who have about 500 – 5,000 highly engaged followers around a relevant topic; i.e. foodies, hard-core gym bros, lifestyle fashionistas, etc.

In 2018, this group of folks will have a huge impact on brands for three main reasons:

1) Micro-influencers create killer content for a small transaction.

Micro-influencers don’t quite have as much recognition as the big players, but they create strong content that can easily be repurposed by brands. They have strong photography/videography skills, catchy copy and know how to engage their audience. Brands get some serious ROI – content engagement is high and budget spend is low.

2) Micro-influencers have loyal followings built on trust.

70% of consumers consult social media before making buying decisions. This group has worked hard to establish relationships and ultimate trust with their followers through their authentic experiences. This is gold. The best part is, when a micro-influencer is ready and willing to share a brand story or experience, their followers listen. The recommendation of a micro-influencer feels real, and it is – shaping followers opinions and buying decisions like those of a close friend.

3) Micro-influencers get higher engagement than you. And that’s OK.

Users with about 1K – 4K followers currently receive an average engagement rate of about 4.5%. That’s pretty darn high. After the 4K mark and moving toward the 10K mark, that number drops dramatically. More followers does not equal more engagement. Bigger brands may have the budget and bandwidth to reach more people, but they are having a hard time finding those that truly care.

Need a little more help finding micro-influencers to partner with? We’ve got your back. Reach out to our tribe to start building your new influencer strategy and reach your 2018 social goals.

6 Reasons to Partner with a Marketing Agency

Expanding your brand’s reach

A good marketing agency knows how to engage your audience in the most effective way and reach people you might not have known to target or didn’t have access to before. By partnering with an agency that is dedicated to targeting your audience, your brand will expand to places that were once out of reach.

Achieving company-wide goals

Partnering with a marketing agency that “gets it” when it comes to your vision is incredibly important. Once you are able to identify what success looks like for you when it comes to hiring a marketing agency, don’t be surprised if the impact trickles down and the rest of the company starts to see success. The other departments won’t even know what hit ‘em!

Seeing results

You’re busy. That’s why you need to hire a marketing agency. You need to see results as soon as possible and a competent marketing agency knows that. Here’s the good news: that’s their whole reason for existing! Any agency worth their salt knows that keeping clients around means producing results, fast.

Learning new skills

When you hire a marketing agency you have the freedom to know as little or as much as you want about their process. As things are explained to you, you have an opportunity to learn more about a new tool or develop a skill you didn’t have before. it’s just an added benefit to working with a great agency!

Increasing Sales

Whether you are trying to get more people into your restaurant during dinner time, or you’re trying to get more orders on your boutique’s website, marketing wouldn’t serve its purpose unless it impacted your bottom line. Partnering with a marketing agency to get the word out about your brand is a great way to see those sales numbers increase.

Access to More Resources

Marketing professionals are connected in their industry and they have connections you wouldn’t normally have access to. Partnering with a great agency can give you access to resources and expand your own network in a way that can only be a benefit to your business!

Still have questions about what it looks like to partner with a marketing agency? We’d love to chat! Get in touch with us to see how we like to partner with brands to reach their goals.

The Tribe’s 2018 Goals

The new year always feels like a breath of fresh air. It’s a special time to sit and think about the year ahead and what we wish to do and achieve. As we came back to reality earlier this month from our much needed winter vacation, we all started to think about what we wanted to accomplish this year, both personally and professionally. We are so excited for 2018 and all the good that is to come.

Check out our list of 2018 #tribegoals, maybe we have a few of the same goals as you!



Professional Goal: Be a better listener. Take less meetings.

Personal Goal: Start running again. Be home by 6:30pm.



Professional Goal: My big goal for 2018 is to double our sales revenue from 2017.

Personal Goal: Work out a minimum of four times per week and incorporate sprinting.



Professional Goal: Increase profit. (aka don’t lose Tribu’s money.)

Personal Goal: Learn some new gourmet meals to cook.


Solutions Consultant

Professional Goal: To create an epic sales playbook.

Personal Goal: Be more proactive in reaching out to friends and family.


Digital Department Manager

Professional Goal: Spend more time getting to know my tribe. Dedicate more time every week to brainstorming new creative strategies for our partners.

Personal Goal: Spend more time enjoying the outdoors, choreograph more dances for myself and find more new music to enjoy.


Web Department Manager

Professional Goal: I want to push myself to pay more attention to details and testing.

As a bonus I would like to take a course on PHP programing to further what I already know.

Personal Goal: I would like to become more of a thinker, ponder more topics, exercise curiosity and try things that are scary.


Social Media Manager

Professional Goal: Grow as a leader.

Personal Goal: Maintain a consistent workout regime.


Graphic Designer

Professional Goal: Separate my days into sectioned off time slots for each partner rather than hopping from tribe partner to tribe partner as requests come in.

Personal Goal: Ride my bike 3x as much as I did last year and to get a spot on the podium for racing.


Graphic Designer

Professional Goal: Grow as a designer and keep up with relevant design trends.

Personal Goal: Be more mindful.


Website Designer

Professional Goal: Learn to animate (in After Effects).

Personal Goal: Relax more (yoga, tea, not feeling guilty for personal time).


Content Strategist

Professional Goal: Get the majority of my assigned partners to renew their retainer.

Personal Goal: Get my mile pace back to between 5 and 6 minutes.


Social Media Coordinator

Professional Goal: Get more creative in my copywriting.

Personal Goal: Read a new book every month. This month I’m reading “Wild” by Cheryl Strayed!


Executive Assistant to CEO

Professional Goal: Become a master at organization.

Personal Goal: Visit a country I have not been to. In March I am going to Ireland.


2017’s Most Creative Marketing Campaigns

At Tribu, we’re all about building tribes. Tribes filled with people who are crazy passionate about your brand. We don’t focus on the size of your tribe, but instead the heart of them. We work to create innovative ways you can serve your tribe the content that will bring them to their feet screaming for more.

As we wave goodbye to 2017 we tip our hats to the major brands who have done just that, but on a national scale. There’s so much to learn from these successes. Lessons we will use as inspiration in 2018 as we work to revolutionize your tribe’s world.

  1. Heineken | Social Issues

2017 was quite the year for human understanding. Heineken did a truly beautiful job at becoming a natural part of the conversation. By pairing two unsuspecting, opposite strangers together in a situation, Heineken showed the value in getting to know each other. What started as simple team bonding activities ended with an open invitation to discuss their differences over a beer. Viewers were happy to find that every pairs decides to sit and talk.


2. Deadpool | Total Takeover

Deadpool deserves a loud round of applause because they managed to re-engage fans and delight new fans with a total deadpool takeover. This idea may have sounded crazy on the drawing board to some, but its genius was that it spot on to Deadpool’s personality. Fans found in him parody medical commercials, website takeovers and outlandish live streams. All in all, Deadpools tribe was treated to energetic, classic Deadpool material long before the movie was released. By the time the film was out, they were knocking on the theater doors for more.


3. Spotify | Data Driven Campaign

Spotify has made the list because they combined a powerful marketing tool with audience data to drive an honest and totally fun campaign. Spotify created a series of ads that called out the outrageous and funny playlists their fans were creating, including ‘Play this at my funeral’. User data is available, but being able to identify the data that matched the playfulness of the brand is what made this is a successful campaign.


Honorable mentions you should watch and enjoy:

4. McDonald’s | Just Search It


5. Nike | #Breaking2


May 2018 be the year you ignite your tribe’s world. Need help? Of course, we’d love to!

Peace, love & Pantone

Everywhere we turn, we’re surrounded by color. Obvious statement—I know, but if you really think about it, we’re basically living inside our own rainbow. For designers, color plays a huge part of the design process. From choosing a color palette to going to press-checks to make sure those colors printed correctly, color on its own is just as imperative as good design. In fact, there are a ton of studies on the effect that certain colors have on our psyche and emotions.

For those of you unfamiliar with the design-nerd culture, Pantone is a pretty big deal. Pantone, the “world-renowned authority on color,” is responsible for setting the standard language for color communication on all fronts—from designer to manufacturer to retailer to customer.*

With that being said, I’m super excited to announce Pantone’s color of the year for 2018: Ultra Violet 18-3838. No—purple isn’t my favorite color, but my favorite emoji is (🔮), therefore I’m an automatic fan.

Here’s what Pantone has to say about the new color of the year:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

—Leatrice Eiseman / Executive Director of The Pantone Color Institute

Prince would be proud.

Here’s to a royal 2018.

PS: Shout to Colleen for giving up her signed Pantone book that my mom scored from Goodwill.

Later 2017, queue the violins.

To say moments of 2017 were rough, is an understatement. Violence, division, intolerance and countless other haunting ghosts from Christmas past, took center stage this year. But hey, kudos to us,— we made it. Despite the less than outstanding political climate in the United States, some cool stuff did happen in 2017. Chance the Rapper got nominated for three Grammys (You go boy!) American actress Meghan Markle got engaged to Prince Henry of Wales. Yes, his actual name is Henry. Who knew? We had an eclipse. And, can we take a minute to talk about Unicorn food (cc Starbucks).

Have you ever noticed in a movie or on television, every time something really profound happens there is always an amazing song playing in the background? As a tribe of creative minded people, music is intrinsic to us at Tribu. We can’t help but notice these details and in turn mix the soundtrack to our own lives. So for one of the last blog postings for 2017, the tribe has compiled a list of its favorite songs from this year. A musical year in review, courtesy of Tribu. It’s diverse, fun, thoughtful, and maybe even a little weird. We’re Millennials, we wouldn’t have it any other way. You’re welcome in advance.

Tribu 2017 Jams!

Tribu Holiday