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What Can Digital Marketing Agencies Do for Your Business?

The Tribe on October 14, 2020

Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. The biggest pro of hiring an agency to handle your marketing is that you can spend all your time and effort in running your business. That means getting more investors, closing more deals, forming new partnerships, setting the long term vision, etc.

You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign, for example. You don’t have to worry about hiring new marketing employees, growing your marketing department, or losing ridiculous amounts of money on bad full-time hires. In fact, the average ROI of a bad hire is -298%.

Assuming you hire an agency within the $5,000 per month range, you’ll get access to a team of experts with a variety of skills and specialties for the price you’d normally pay for one or two mid-level full-time hires. Most marketing budgets for companies get tied up in payroll and salaries, and the actual marketing suffers. But by hiring a marketing agency that’s focused on delivering ROI, you can put yourself in a position where you’ll get significant ROI from every dollar you spend.

Now let’s talk about a few services that digital marketing agencies offer, and what you can expect when you hire one — like Tribu!

SEO

Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. Because 72% of people turn to Google when they first realize that they have a problem, it’s important to leverage SEO to present the right type of content to the right people at the right time in their buyer’s journey.

Facebook Advertising With A San Antonio Social Media Agency

Facebook’s targeting features combined with its massive user base make it a fantastic platform for virtually any business to see ROI.

You can target by gender, education level, income, location, interests, status updates, and even major life events. Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.

Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.

Mobile Digital Marketing

Over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 78% of local-mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.

There are a variety of options that marketing agencies have when it comes to mobile advertising. They might focus on things like mobile YouTube ads, in-app advertising, campaigns to boost mobile app installs, and so on.

Content Marketing

Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating content means writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that.

“Vanity metrics: good for feeling awesome, bad for action.” – Tim Ferris; entrepreneur, investor, author, and podcaster.

Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.

Digital marketing agencies offer a wide variety of services. You can get SEO help so you skyrocket your rankings in search, get paid traffic support so that you don’t waste money trying things that don’t work, or practically anything else when it comes to marketing.

The main thing to look out for when hiring a digital marketing agency is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business.

Can Tribu Creative help with your unique situation? Let’s have a friendly chat to find out!

3 spiked-seltzer brands with sparkling branding and marketing strategies

The Tribe on September 27, 2020

Over the last couple of years, the ‘spiked seltzer’ has become the beverage of choice for many Americans. Between White Claw, Truly, and Vizzy, it’s hard to keep track of the newest brand or flavor. With consistent, year over year growth, it’s hard to deny the spiked seltzer is here to stay (at least, for a little while.) The industry is predicted to be worth $2.5 billion by the end of 2021.

The allure of the spiked-seltzer has stemmed from their glaring popularity on social media. Seltzer companies all around the United States are doing a ~sparkling~ job when it comes to advertising to their target market. Check out three spiked-seltzer brands that are standing out in their branding and marketing strategies below!

High Noon Sun Sips – Influencer Marketing

Chances are, you’ve heard of this seltzer because of their high-profile influencer partnership with Barstool Sports founder Dave Portnoy. Barstool Sports joined forces with High Noon earlier this year, as Portnoy hyped up the brand by saying “What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. It’s so refreshing, and I love that it’s made with real vodka. I’m excited to get behind the brand and share High Noon with our fans.”

High Noons first hit the market in May of 2019, slightly later than major players like White Claw and Truly. This hasn’t slowed them down, as High Noon has amassed over 32,000 Instagram followers and over 9,800 Facebook followers. Building a successful influencer marketing campaign isn’t easy, but High Noon’s influencer marketing partnership with Portnoy and Barstool has allowed the seltzer brand to grow its market share faster than you can finish a Watermelon ‘Sun Sip.’

BON & V!V Spiked Seltzer – Web Design and Graphic Design

Contrary to popular belief, BON & V!V was one of the OG’s in the seltzer game (sorry, White Claw fans.) BON & V!V was founded in 2013 by entrepreneur Nick Shields. Since it’s inception the brand has continued to grow. In August of 2019, BON & V!V announced their partnership with the NFL by becoming the league’s first spiked seltzer sponsor.

BON & V!V stands out from other seltzer brands through their sleek, interactive web design. With compelling UX/UI design and small animations throughout the site, users are naturally drawn to explore different flavors and merch on the BON & V!V site.

Truly Hard Seltzer – Digital Marketing Strategy and Campaigns

Truly is one of the major players in the seltzer game and if you take a look at their digital marketing strategy, you’ll know exactly why. With over 103,000 Facebook followers, 72,000 Instagram followers, and 10,900 Twitter followers, Truly is dominating social media. They even have a Spotify page with virtual happy hour playlists.

By leveraging influencer marketing, user-generated content, and meme-able Twitter trends, Truly’s digital marketing strategies help position the brand to target a variety of audiences, including young parents, Instagram influencers, and frat bros alike.

Spiked-seltzers might not be here to stay, but their approach to digital marketing will continue to shape the beer and wine industry for the long run. With the right branding and marketing strategy, the opportunities for growth are ‘truly’ endless.

Want us to help ‘spike’ up your digital marketing campaign? Contact us!

The Generation You Are Missing in Your Marketing & Advertising Efforts

Marian Davalos on September 25, 2020

No, it’s not Gen Z… or Millennials. Nope, not Baby Boomers. It’s Generation C.

Generation C is a new generation of customer culture coined by Google. Unlike previous generations, Gen C is based more on a person’s mindset than their birth year. However, 61% of Gen C is under the age of 35. This generation thrives on creation, curation, connection, and community. More than half of Gen C uses the internet as their primary source of entertainment. Additionally, they use these online interactions to learn about news, products, and services.

Now you might be asking how Gen C differs from Millennials or even the older groups of Gen Z.

Per Google’s identification of Gen C, if you target your marketing efforts based on behavior or platform alone, you will miss the opportunity to influence their purchasing decisions by a long shot. Gen C is different from all other consumers because of their mindset. Hear us out…

According to Google, “conversation is what drives Gen C, especially when aligned with their interests. They look to connect directly with brands in order to create experiences that offer something relevant and valuable.” As opposed to other segments of your target audience, this generation is incredibly advertising savvy.

The bigger question remains, how does a brand tap into this customer pool?

Many brands and agencies are only able to skim the surface of this audience segment for several reasons. Gen C needs more than an ad that resembles their current lifestyle, hometown, or latest google search. They thrive on conversation. They want to feel heard. They want to connect with a brand on a deeper level than just following an Instagram account.

Brands that have dominated this market have viewed the consumer as more than an additional ad set or campaign. They have viewed Gen C as stakeholders and members of their tribe.

Here are five ways you can start targeting Gen C:
Position yourself as a solution rather than a product or service.
Join in the conversion, go where they are already talking. BE AUTHENTIC!
Create a strong customer culture that they WANT to be a part of.
Creativity. Creativity. Creativity!

It’s safe to say that marketing to Gen C isn’t a walk in the park. From brand development to creating seamless, effective ads, you will want an innovative, market-experienced team by your side.

At Tribu Creative, our mantra is to “build tribes that inspire people.” If you’re ready to build a tribe and tap into the market of Generation C. Give us a call!

Which Social Media Outlets Fit Your Target Audience in 2020?

The Tribe on September 4, 2020

There are many social media platforms out there and each platform has a unique audience. So, which one should your company use to reach potential buyers?

First, you need to establish and understand your buyer personas. Once you’ve identified who your audience is, you’ll be able to see where they’re spending their time, allowing you to get the most out of your social media efforts.

Below, we break down the top social media platforms and provide a data-backed analysis of the audience for each one.

FACEBOOK

Facebook is the first outlet that comes to mind when most people say they’re “on social media;” it’s what Google is to search engines. But is it a good tool to reach your target audience?

Facebook currently has the highest number of active users than any other social platform, with 2.45 billion users per month
49% of Americans use Facebook between the ages of 18-49
44% of Facebook users are female while 56% of users are male

Facebook is the best social networking platform to reach a wide demographic audience. Utilizing this data, one can infer that middle-aged men are on Facebook and a company that sells beard grooming kits would benefit from advertising here. And it doesn’t stop there, with such a broad audience other companies could benefit from Facebook too.

INSTAGRAM

Instagram launched in 2010 and has since taken social media by storm. With over 1 billion active users, there is a large pool of potential customers.

70% of users on Instagram are under the age of 35
Instagram users are educated- 43% have a college degree and 37% have some college education
According to Statista, 56.4% of Instagram users are female and 43.6% of users are male

Why are these statistics important? They tell you that Instagram is an ideal platform for products or services that target a younger, educated, female audience. This would be the best social media outlet for an athletic brand, not an assisted living home.

TIK-TOK

With over 2 billion app downloads, other social platforms better watch out. Tik-Tok is an app where you make and share short videos. The demographics of Tik-Tok are fairly similar to Instagram.

Over 50% of users are under the age of 35
The majority of Tik-Tok users are male with 56%, with the remaining 44% being female
Tik-Tok generated the most downloads for any app ever, in Q1 2020, with 315 million downloads

Tik Tok provides a great opportunity for brands to create short videos with snippets of their products or showcasing their services. Tik-Tok is ideal for a fresh, fun brand that is looking to reach a young audience.

LINKEDIN

LinkedIn is the social networking platform for business professionals looking to expand their network. LinkedIn reaches an older, more mature audience.

37% of users are ages ranging from 30-49
Half of all LinkedIn users are college-educated
94% of B2B marketers use LinkedIn to display content

LinkedIn is also different because it’s a place to not only promote your business, but establish expertise. Use LinkedIn as an outlet to drive traffic to your website with news and helpful articles.

“Shouldn’t I be on every social media outlet?” While it varies from company to company, for most the answer is no. You will waste time, and ultimately money, trying to curate content for every social platform. Get targeted with your efforts and focus on the outlets that will yield the most success for you.

Are you looking for a digital advertising agency that understands these statistics? More importantly, a marketing agency who knows how to reach your target audience and earn market share? Reach out to the tribe, you’ll be glad you did!

4 Marketing Lessons to Learn from the NBA

The Tribe on August 28, 2020

The strangest NBA playoffs in history are already underway, with teams quarantined in “The Bubble” at the ESPN Wide World of Sports complex in Orlando, Florida. As the games continue, other sports franchises in the country are looking to the NBA for lessons in creating successful bubbles of their own. As marketers, however, we can look to the NBA for lessons of our own in another area where they’ve found success– marketing. Below are four of the best takeaways from the NBA’s marketing strategy:

Generate organic content constantly

Besides sharing video clips and interviews from before and after games, the NBA also publishes blog posts, articles, and an email newsletter, all of which are designed to leave fans well-informed and wanting more. Creating and sharing your own unique, interesting, and relevant content is one of the fastest ways to establish yourself as a leader in your space and capture the interest of your audience.

Weave your brand into the culture around you

The NBA and its various personalities have been a staple of pop culture for decades, whether it’s being shouted out in songs, appearing in commercials, or even starring in movies (Space Jam, anyone?) Although this level of cultural immersion may not be possible for smaller brands, you can still capitalize on moments in pop culture via social media, organic blog posts, and original video content. Additionally, if you don’t have the capacity to find a celebrity endorsement, look to social media! Influencers are more accessible for small brands than major celebrities and still have the ability to catapult your brand into the spotlight.

Understand the importance of social responsibility

The NBA doesn’t shy away from social issues, and is known for empowering players to speak their minds and share their own experiences and opinions. Both basketball courts in The Bubble are emblazoned with a “Black Lives Matter” decal, and players’ jerseys sport messages of empowerment across the back. The data proves that younger demographics are more socially engaged than ever before, and demand the same from the brands they use– if your target audience is millennials or Gen Z-ers, it’s wise to follow the NBA’s example and share your brand’s values with your consumer base.

Engage with consumers on all levels

The NBA is incredibly active on social media, resulting in fans constantly reposting and responding to popular content– many popular social media accounts such as House of Highlights have sprung up with the sole purpose of resharing the best videos. The goal of creating any piece of content should always be engagement, and the NBA has achieved that on a massive scale.

Are you looking for an agency to implement an all-star strategy for your own brand? We’ve got you covered! Drop us a line to get started today!

Instagram Reels vs. TikTok: Adjusting your Social Media Strategy to an Ever-Changing Industry

Marian Davalos on August 20, 2020

If you’ve been keeping up with the news, then you are aware of the short-form video “rat race” that was kicked into high gear ever since talks of banning TikTok began in the U.S.

TikTok, a video sharing social network owned by ByteDance, has revolutionized the social media landscape with over 2.3 billion downloads. Advertising powerhouses like Apple, HBO, and others flocked to the social network to connect with the newest generation of buyers, Generation Z.

However, as the Beijing based app raised more and more security concerns and talk of the application’s ban in the United States got serious, many companies started to pull their ad spend.

As what appears to be the downfall of TikTok in the U.S., comes the rise of Facebook’s newest feature, Instagram Reels.

Instagram Reels is Facebook’s own in-app version of TikTok. Launching last November in Brazil, Instagram Reel’s is now available in over 50 countries around the globe, including the U.S. It’s clear to see that the social media landscape is ever-evolving, but keeping up with the industry, from a brand perspective, isn’t always so simple.

We decided to break down the latest changes in short-form video networks to help you adjust your social media strategy.

What Makes Instagram Reels Different from TikTok?

We’re glad you asked!

First, Instagram Reels is integrated into the Instagram application. You and your customers will not have to download a separate platform in order to create or view content. Because of the integration, your short-form videos will live on your normal business or personal profile, similar to IGTV videos.

Second, Instagram Reels can be a maximum of 15 seconds for the time being; whereas, TikTok videos can be up to 60 seconds. Surprisingly, these 45 seconds do make a difference in the content produced.

To get a feeling for what other content is being created, head over to the Explore Page. Instagram’s Explore page for Reels functions very similarly to TikTok’s For You Page. This is great news for brands who liked the large potential reach that TikTok provided.

But Is It Working for Brands?

Another great question!

Brands like Netflix, Asos, Sephora, and Louis Vuitton have already started to see the effects of using Instagram’s Reels feature. In fact, many brands are seeing the same (if not more) engagement on the Reels than their other content. Similar to TikTok, many brands and users are loving the native nature of the content.

When it comes to creating content for Reels, many brands have utilized their successes from TikTok by reposting the short-form videos. In addition, Instagram’s huge influencer base makes for a unique way to collaborate with some of the biggest influencers in your industry.

As of right now, brands do not have the capability to boost or advertise their Reels on the explore page. This gives brands some time to perfect the content and boost organic engagement.

We know it can be hard to keep up with the fast-paced, ever-changing social media landscape. By partnering with Tribu Creative, you will no longer have to juggle your social media marketing plan with a quickly evolving industry. We keep up to date on the latest trends in social media while constantly looking for ways to effectively apply them and grow your online presence.

Ready to advance your social media strategy?

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