Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. The biggest pro of hiring an agency to handle your marketing is that you can spend all your time and effort in running your business. That means getting more investors, closing more deals, forming new partnerships, setting the long term vision, etc.
You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign, for example. You don’t have to worry about hiring new marketing employees, growing your marketing department, or losing ridiculous amounts of money on bad full-time hires. In fact, the average ROI of a bad hire is -298%.
Assuming you hire an agency within the $5,000 per month range, you’ll get access to a team of experts with a variety of skills and specialties for the price you’d normally pay for one or two mid-level full-time hires. Most marketing budgets for companies get tied up in payroll and salaries, and the actual marketing suffers. But by hiring a marketing agency that’s focused on delivering ROI, you can put yourself in a position where you’ll get significant ROI from every dollar you spend.
Now let’s talk about a few services that digital marketing agencies offer, and what you can expect when you hire one — like Tribu!
Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. Because 72% of people turn to Google when they first realize that they have a problem, it’s important to leverage SEO to present the right type of content to the right people at the right time in their buyer’s journey.
Facebook Advertising With A San Antonio Social Media Agency
Facebook’s targeting features combined with its massive user base make it a fantastic platform for virtually any business to see ROI.
You can target by gender, education level, income, location, interests, status updates, and even major life events. Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.
Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.
Mobile Digital Marketing
Over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 78% of local-mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.
There are a variety of options that marketing agencies have when it comes to mobile advertising. They might focus on things like mobile YouTube ads, in-app advertising, campaigns to boost mobile app installs, and so on.
Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating content means writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that.
“Vanity metrics: good for feeling awesome, bad for action.” – Tim Ferris; entrepreneur, investor, author, and podcaster.
Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.
Digital marketing agencies offer a wide variety of services. You can get SEO help so you skyrocket your rankings in search, get paid traffic support so that you don’t waste money trying things that don’t work, or practically anything else when it comes to marketing.
The main thing to look out for when hiring a digital marketing agency is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business.
Can Tribu Creative help with your unique situation? Let’s have a friendly chat to find out!