4 Simple Adwords Hacks to Increase Your ROI Instantly

Google Adwords is a must have tool in today’s digital marketing landscape. While great for driving brand awareness and conversions, it can sometimes feel as though you’ve hit a wall with results.

Do you want to see your cost-per-conversion hit 74% while increasing conversion rate by 215%? There are simple adjustments you can make in an “Adwords tune-up” that will help you decrease your impressions, increase your number of conversions and most importantly, decrease the cost of those conversions.

There is no better feeling than being able to tell your client that you not only brought them more leads, but that they cost 55% less than the month before.

Try out our 4 Simple Adwords Tune-Up Hacks to driving better results and let us know if they worked for you.

1. Check on Your Location Targeting

If you’re not careful, Google will show your ads to people not currently in your target location but have shown interests in your location. For brick and mortar locations where value is brought by getting customers into the location, you can save a lot of money and wasted clicks by avoiding people who cannot physically visit your location.

2. Test Different Ad Rotations

There are a few ways you can optimize your ad rotation, if sign ups and purchases are your goal we recommend choosing Optimize for Conversions.

Other ad rotation options include:

Optimizing for conversions may result in your ad group receiving fewer clicks but, it’s more likely to receive more conversions, which can result in an improved return on investment.

Optimize for clicks gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough rates (CTRs). With this setting, your ad group will likely receive more impressions and clicks overall.

Rotate evenly delivers your ads more evenly into the ad auction, allowing ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.

Rotate indefinitely setting delivers your ads more evenly into the ad auction, but does so for an indefinite amount of time and does not optimize. It is not recommended by Google for most advertisers.

3. Set Up an Ad Schedule

An ad schedule is a must if your business is wanting phone calls or quick turnarounds for replying to interested searchers. If your business is not open then it most likely doesn’t make sense that your online business should be spending money to appear open either. This schedule can vary by day and be customized to match your business.

4. Pause all keywords with a low relevancy score

Keywords with low relevancy score are going to cost you more. Adwords to it’s core is a bidding war and when you’re fighting head to head for a top spot against a higher quality score Google is going to make you pay. If you’re looking to save money, these keywords can go.

Adwords is a blast if you enjoy data and chasing results as much as we do. If you’re overwhelmed by the tool’s capabilities and the thought of having to produce results, Tribu can help. We can’t promise numbers like these for everyone, but we do promise we are hungry for them.

Let’s chat about your current Adwords situation.

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A Crash Course in Digital Marketing

Guest Blogger and Tribu Intern: Reed Hartman

I’ve been at Tribu now for a little less than a month, now. On my first day, I was immediately thrown into the fire and bombarded with information about the inbound methodology, the ins and outs of digital marketing, and Tribu’s philosophy regarding the subject.

Not having any prior exposure to marketing except for one class in high school, I was a stranger in a foreign land. But it didn’t take long for me to realize that what I would be doing here was on the cutting edge of the marketing world.

What is Digital Marketing?

We all know that having a website is an important part of business these days. Everyone lives online, and most people block out all other forms of advertising (billboards, fliers, commercials, etc.).

When a person has a problem, or needs some sort of service, they don’t turn to the phone book anymore, they turn to Google, immediately typing in a question or searching for something that they want. Don’t you want to be there for them instead of a competitor? It’s that simple.

Well, not exactly.

Sometimes, the more pages you have online (along with a myriad of other qualifications) means you have a larger chance of grabbing that person on the search page. Once you’ve got a prospective customer onto your website, you need content there to grab their attention.

Not just any old content, though. You need something that is relevant to what they’re searching for and written primarily for humans (not search robots).

How Do I Close the Deal?

After they read your blog, get to your homepage, or find your website, you want them to do something. You don’t want them to sit there and think “Great, now I know what I need to do.  I guess I’ll go Googling some more to see if I can find someone to do this for me.”

You need to give your lead an immediate opportunity to solve their problem. “Do you get headaches from fluorescent lights? Great! Come buy our light covers.”  “Are you looking for a place to keep your pet while you’re out of town for a couple weeks? Great! Come check out our dog boarding options.”

You can’t let your lead sit in the dark, wondering what to do next. You need the ability to present them with a solution to their problem, maybe one they didn’t even know they had, and give them the opportunity to correct that problem.

There. Now it’s that simple. You want an easy way to get customers into your business, but you also want a way to keep them there. In the digital age, you can’t let them fall through the cracks of search engines and Facebook posts. You need to take control of your company’s marketing strategy, and that’s what we do best.

Give us a call or send us an email. We’ll be glad to show you how we can expand your business and help you achieve your goals.

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Blogging Should be a Company-Wide Effort

Let me just start by saying this isn’t something I just feel passionately about as a blogger. I feel passionately about blogging as a marketer.  I’ve only just began perfecting my blogging craft this past year to be quite honest and what a shame. Had I been blogging regularly for the last 2 to 3 years, you would have had no trouble finding me today.

– Not me.

I’m a content strategist here at Tribu Marketing & Advertising. I chose this career not because I wanted to become a great writer, but because I wanted to become a better marketer. And although I’m not a writer by trade, here I am writing a blog on company time. Why? It’s a passion of mine to write remarkable content. But, that’s not the only thing motivating me.

Writing For Results

The reason its not only a passion for me is because I don’t just write for my own entertainment, I write because I want to see results. According to multiple sources on the internet, (including Google’s algorithm keeper Matt Cutts) anyone can increase traffic to their website through blogging. A recent report from inbound marketing software giants at Hubspot.com says:

“Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.”

Thats 4 ish blogs per week. Imagine if your site cranked out 4 ish blogs per day? With every daily blog you publish, you’ve increased your chances of showing up in someones search results. Does this mean you have to blog multiple times per day in order to see results? No. But companies that do, get the most website traffic. More is always better, but you can start making an impact with twice per week. Write two remarkable blog articles per week, keyword optimize them, and share them across social media channels; see what happens.

Who Can Blog?

It doesn’t have to be Hemingway, or Fitzgerald worthy content in order for your website to get found. (Although that would be amazing) Your article shouldn’t sound like it was written by a robot either. Search engines can tell the difference. To a search engine, your article is either going to register as a useful article or a spam article. Your goal should be to help Google connect the right person with the right information. Start with something easy, and write about something you love. Help someone solve a problem on the internet. You can do that. In fact, anyone can. The best blogs that I’ve ever read have been comprised of subject matter from multiple authors. Fresh perspectives keep content coming, and most importantly, keep content fresh. Ask people in your organization to write 300 to 500 words on a subject of their choice (relevant to the company) and publish weekly. Do this, and your traffic, internet presence and sales will soar. Just for kicks, ill throw in another one:

“B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all.”  -Hubspot.com

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Does Anyone Really Know Their Target Audience Anymore??

Heard of the “Digital Age”? Some have referred to it as the third industrial revolution. If you’ve ever bought anything online or communicated with someone overseas using a digital device, you’ve actively participated somehow the high-tech, global economy. And of course, if you own a business at this point in time or plan to in the near future, you know exactly what I’m referring to. Thats a good thing. Because its extremely relevant to your business.

My Target Market Is Young People

Think of it this way: Mobile traffic currently makes up 10% of total global Internet traffic, and its growing.  Purchases via mobile devices in the U.S alone were $6.7 billion last year. If websites are no-brainers for businesses today, mobile- optimized sites are close to common practice. Companies with e-commerce sites especially are finding it crucial to be mobile-optimized for faster loading times, efficient customer transactions, etc…

Why is the digital age relevant? If you’re not sure, let me ask you a more familiar question. Who is your target market? U.C.L.A Neuroscientist, Gary Small, proposed a splendid little dichotomy in human cognitive science. “Digital Natives” and “Digital Immigrants” (2008). According to Small, the difference between the two are found in the ways in which they have been conditioned to process information in the digital age.

Insight On The Generation Gap

The age of information that our generation holds so near and dear to our hearts is inhabited by two species of thinkers. Those of us who grew up in the digital age- who “use their superior cognitive abilities to make snap decisions and juggle multiple sources of sensory input” and the other side- “those who have witnessed the advent of modern technology long after their brains had been hardwired” (Interlandi, 2008). Digital natives are often referred to as the “tech savvy” but this title doesn’t fully indicate the cognitive processes of a digital native (those of us who have been exposed to stimuli such as the internet, ipods, and iphones since birth). Perhaps, a digital immigrant can learn to be “tech savvy” but its a much different term when referring to natives.

The digital native audience is truly unique in the way they interact with the internet. Have you ever seen your one-year old niece opening and closing the apps of her choosing on an ipad? I have. But perhaps what is more striking about this behavior is that she will grow up using the internet and devices like these throughout her daily life. From here we can get a since of the kind of behaviors associated with our digital natives today (roughly those who’ve yet to see there 21st birthday). Although, they didn’t have ipads in 95′, consumer households at this point had been introduced to the World Wide Web.

Lets Wrap it Up!

The significance in this binary is that it has important implications for marketers. The most efficient marketing tactics are developed specifically for businesses in the digital age. It begs the question: Your target market, are they digital native or digital immigrant? Consider two important demographic trends:  the exponential growth of populations ages 65+ and the rapid dissemination of technology within post-industrial contexts.

In 2011 persons age 65 and older commanded 13.1% of the total population. But if you divide the U.S population in terms of Dr. Small’s work you would technically get something like 25% digital native and 75% digital immigrant. These perceptions have enormous weight in terms of how you go about developing buyer persona’s and conducting your inbound marketing strategy. To marketing geeks/ digital natives (such as myself) out there, digital marketing 2.0 is a driving force in the digital age and not far from becoming common practice.

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